Top Senior Marketing Jobs in Hartford, CT

Lead product marketing for ServiceTrade's field service management products: define messaging, run go-to-market and feature launches (including AI), enable Sales, maintain competitive intelligence, synthesize customer insights, and drive product adoption and expansion.

Lead product marketing strategy and go-to-market programs for a B2B SaaS fraud and payments platform. Develop clear messaging, drive product launches, support sales and customer success, run win/loss analysis, and translate market and field insights into roadmap and positioning to improve win rates and growth.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.

The Senior Product Marketing Manager will oversee product launches, develop go-to-market strategies, and create impactful messaging to drive market presence and customer understanding of Fingerprint's offerings.

Lead end-to-end execution of GoFundMe's flagship customer conference and support field and brand events. Manage logistics, vendors, budgets, run-of-show, on-site leadership, and cross-functional stakeholder alignment. Track KPIs and compile post-event recaps, build scalable processes, negotiate contracts, and mentor junior team members to improve event operations and program scalability.

Lead product marketing for Abnormal AI's email security offerings: craft messaging and positioning, run internal and external launches, produce collateral and content, enable sales and partners, conduct customer research, and serve as an external-facing subject matter expert to drive demand and revenue.

The Sr. Product Marketing Manager will create compelling marketing content, support product launches, and lead go-to-market efforts. Responsibilities include understanding product capabilities, defining personas, crafting messaging, and collaborating with cross-functional teams.

Lead product marketing for Health Plan and Public Sector pursuits: develop data-driven positioning, tailor narratives and sales assets for virtual care offerings, run pursuit marketing plans, mobilize cross-functional teams, support account-based strategies, and create repeatable pursuit processes to increase win rates and accelerate pipeline.

Lead and execute inbound paid programs with primary focus on Google and Microsoft Ads. Drive Sales-accepted demos and opportunities, optimize account structure, bids, creatives, LinkedIn and landing pages, own CRO testing, ensure accurate tracking and attribution (GA4, GTM, CRM), deliver bi-weekly performance reporting, and partner with Demand Gen and RevOps to scale high-intent channels.

Lead end-to-end strategy, planning, and execution for VIP's owned events, roadshows, and conference presences to generate pipeline and revenue. Build repeatable event processes, partner with sales and demand gen, manage vendors and logistics, and design the flagship 500+ attendee customer summit. Track event ROI, attribution, and attendee satisfaction while using event tech and approved AI tools to drive efficiency.

Lead marketing strategy and execution for assigned business verticals. Plan and run integrated lifecycle, paid, organic, in-app, and brand campaigns. Develop messaging, testing strategies, analyze performance, optimize via experimentation, and coordinate cross-functional teams to drive adoption, engagement, retention, and revenue. Leverage AI and marketing technology to improve efficiency.

Plan and execute multi-channel expansion campaigns to drive upsell, cross-sell, and product adoption across existing customers. Manage end-to-end campaign operations including audience segmentation, asset coordination, QA, deployment, performance tracking, and reporting. Collaborate cross-functionally to optimize campaigns and deliver measurable revenue growth.

As a Growth Marketing Specialist at Nexo, you'll drive market strategies in Brazil, optimize customer experiences, and shape brand messaging. You'll leverage data for insights, manage stakeholders, and adopt a hands-on approach to acquire high-net-worth individuals, all while enhancing brand reputation.

Lead post-sale product marketing for the install base: identify underused features, create adoption campaigns and in-app/email content, enable Customer Success with playbooks, track adoption metrics, map onboarding journeys, surface expansion signals, and support product launch communications to drive adoption, retention, and expansion.

Lead Vend's marketing to scale brand and demand generation across content, digital campaigns, events, ABM, and sales enablement. Own website, SEO, paid media, analytics, and agency partnerships. Plan events, support Sales with targeted campaigns, and apply AI/automation to improve efficiency and measurable growth.

Lead GTM planning and release processes, develop positioning and sales enablement for the Team enterprise plan, run customer and market research, and collaborate cross-functionally to drive product launches and roadmap advocacy.

Own product marketing for a construction-focused SaaS: shape positioning and messaging with product, lead end-to-end launches, drive adoption and in-app lifecycle campaigns, enable sales with battle cards and training, and run competitive analysis and pricing/packaging strategy.

Fractional marketing leader responsible for owning enterprise pipeline and demand-generation for high-ACV accounts. Lead and manage the internal marketing team, execute multi-channel ABM campaigns, align closely with sales, and report clear pipeline and ROI metrics to executive leadership.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Lead partner marketing strategy and execution to drive sourced and influenced pipeline. Manage MDF, co-marketing, ABM-aligned partner programs, enablement assets, partner engagement, and measurement in collaboration with demand generation, field marketing, and partner teams.

Lead development and orchestration of integrated 360 brand campaigns across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty. Serve as cross-functional hub with agencies and channel owners, set objectives and KPIs, monitor performance, optimize plans, manage budgets, and improve integrated planning processes to drive brand and business outcomes.

Lead brand identity, content strategy, influencer and social programs to drive organic audience growth and consistent brand voice. Build editorial roadmaps, measure content and influencer KPIs, manage agencies/contractors, and align brand efforts with demand generation, product marketing, and PR.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Design and run inbound funnel and campaign systems, owning campaign intake, production, AI-powered workflows, data hygiene, lifecycle management, and ROI attribution across Marketo, Salesforce, and enrichment tools.