Top Senior Marketing Jobs in Hampton, VA

Lead Sales Programs & Collateral to produce proposals, case studies, decks, and RFP responses for complex B2B/B2G pursuits. Build playbooks, templates, AI-enabled workflows, and an asset library; translate market and customer insight into value-based narratives; partner with strategic account managers and executives; measure collateral impact on pipeline and revenue; hire and develop a small senior team.

Lead and scale Retool's AMER events and field marketing program, managing internal and external events, a team, and budget. Partner with GTM, PMM, Content, and RevOps to drive pipeline, measure event ROI, and execute experiential projects like dinners, roadshows, launches, and conferences.

Lead Horizon3's digital demand generation and website conversion efforts. Own paid media, CRO, SEO/AEO, ABM ad plays, and web performance. Rebuild campaign structures to drive pipeline and lower cost per opportunity, manage external agencies, enforce tracking/attribution, and partner with cross-functional marketing to deliver measurable pipeline and ROI.

Lead creation and scaling of customer lifecycle marketing focused on usage and consumption. Define strategy, operating model, experimentation framework, and KPIs to increase product adoption and consumption (especially APIs). Partner cross-functionally with Marketing, Customer Success, Sales, Product, and RevOps to drive time-to-value, feature adoption, and measurable revenue.

Support product marketing for FedEx Digital Solutions by developing messaging, positioning, sales enablement materials, case studies, and market insights across digital, data and industry solutions. Collaborate cross-functionally with Product, Sales, Content and Legal to translate complex product capabilities into clear customer value stories.

Lead go-to-market strategy and execution for payments and AI-powered features; drive pricing and packaging; develop positioning and messaging; run cross-functional launches; synthesize customer and market insights to influence product and commercial strategy; represent Jane at events.

Lead and scale alliance partner marketing programs (primarily Microsoft) to drive joint pipeline and awareness. Manage webinars, co-branded assets, partner events, enablement content, reporting, and cross-functional coordination with demand gen, product marketing, alliances, and sales.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead Blossom's growth marketing end-to-end: build a measurable pipeline to credit unions and adjacent markets, own digital channels (paid, SEO, social, email), manage revenue-operations and analytics (HubSpot, GA4), deploy AI-driven marketing workflows, run content/brand/product marketing, events, PR, and a small marketing team to drive leads and pipeline.

Lead positioning, messaging, and influence campaigns to win federal buyers. Create high-quality long-form content, social engagement, events, and demand-generation funnels. Manage vendors, run rapid experiments with AI-native tooling, and own strategy and hands-on execution as the company's sole marketer to drive pipeline and credibility against large incumbents.

Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.

Lead planning, execution, and optimization of digital marketing campaigns (paid media, SEO, CRO). Manage Meta and Google Ads, monitor performance via GA4 and GTM, maintain WordPress and CRM/marketing automation, coordinate content and stakeholders, produce performance reports, and support a remote marketing team to drive continuous improvement.

Own positioning and go-to-market narrative for Backblaze B2 platform. Conduct customer research and competitive analysis, build sales enablement (talk tracks, battle cards), align platform and AI messaging, partner with sales and demand gen, and deliver a core messaging framework within 90 days.

Lead operational strategy for partner marketing programs, building scalable processes, AI-driven automation, and reporting to drive partner-sourced revenue. Manage MDF/payment workflows, budget operations, partner data models, dashboards, and cross-functional execution with Marketing, IT, Finance, Legal, and leadership.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Lead go-to-market strategies to drive account expansion, cross-sell/upsell, and competitive displacement. Own TAM and segmentation analysis, develop positioning and sales enablement assets, synthesize market and competitor insights, track KPIs, and run enablement sessions to align Sales, Customer Success, Product, and Research for growth.

Lead go-to-market strategy and positioning for a multi-channel marketing orchestration suite. Partner with product, sales, and client teams to drive adoption, create sales enablement, gather customer insights, measure product ROI, and use generative AI to scale enablement and assets.

Serve as the day-to-day strategic lead for CPG clients across DTC, retail, and Amazon ecosystems. Translate data into actionable insights, coordinate cross-channel teams (paid, SEO, content, influencer), lead client communications, advise on channel mix and investment allocation, support strategy and renewals, and use Nova and Iris to monitor performance and surface issues proactively.

Lead and build a B2B sales enablement function: set strategy, design onboarding/certification, create sales content and playbooks, embed tools and coaching, measure impact via analytics, and manage a small enablement and B2B marketing team to drive partner acquisition and revenue.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, vendor coordination, and process optimization. Oversee lifecycle of complex marketing projects, maintain dashboards and reporting, run prioritization and intake, and support event deliverables. Manage and mentor a team, drive cross-functional collaboration, change management, and continuous improvement to ensure scalable, efficient execution aligned with business objectives.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, and process optimization. Oversee intake, prioritization, and lifecycle of marketing projects, coordinate vendors, maintain dashboards and metrics, and support event deliverables. Manage and mentor the Marketing Operations team while driving continuous improvement, cross-functional collaboration, and operational excellence.

Own and optimize multi-channel paid media (Google, Microsoft/Bing, LinkedIn, programmatic) for B2B demand generation and ABM. Manage six- to low-seven-figure budgets, partner with ops teams to improve tracking/attribution, run testing and analysis, manage agencies, and leverage AI/automation to drive pipeline, revenue, and lead quality.

Lead strategy and creative direction for paid digital and social acquisition across platforms (TikTok, Meta, Snapchat, YouTube, CTV). Build and run always-on testing programs, manage digital creative spend and agencies, and partner with content, product, analytics, and compliance to optimize paid-to-owned conversion paths and improve prospect acquisition volume and quality.