Top Senior Marketing Jobs in Hampton, VA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Lead and execute marketing operations: build systems and workflows across HubSpot, Salesforce, Webflow, analytics and attribution; ensure clean campaign tracking, lead routing, PQL/MQL definitions, funnel and revenue reporting; run QA, documentation, and cross-functional rhythms with RevOps, Sales, Finance, Product, and Data to provide decision-ready marketing measurement.

Manage end-to-end production and execution of multi-channel paid media campaigns, coordinate agencies and internal teams, oversee website and landing page operations, handle asset formatting/trafficking/versioning, and build process, workflow, automation, and AI-driven optimizations to improve campaign speed, accuracy, and scalability.

Build and maintain GTM automation, data modeling, and integrations across SFDC, Marketo, Clay, and Snowflake. Develop predictive scoring models, optimize automated outreach and lifecycle workflows, manage automation cost efficiency (LLM and enrichment usage), and partner with marketing, sales, partnerships, and revenue ops to translate business needs into scalable technical solutions and documentation.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead execution of social media, PR, and internal communications. Manage community engagement, social listening, content publishing, KPI tracking, byline and award submissions, employee advocacy, and executive updates. Collaborate with cross-functional teams and PR agency, maintain brand consistency, and introduce AI-driven communications efficiencies.

Lead product positioning, go-to-market strategy, and launch execution for B2C and B2B products. Build the product marketing function (frameworks, processes, playbooks), synthesize customer and market insights, define messaging and naming, drive cross-functional alignment, and measure launch impact to improve adoption, engagement, and conversion.

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Own lifecycle communications strategy for prospects, build and optimize automated email journeys, execute campaigns end-to-end (copy, segmentation, QA, testing, launch), collaborate cross-functionally, use data to drive improvements in engagement and funnel progression, and act as the email marketing SME for best practices and deliverability.

The Senior Marketing Operations Manager will oversee the implementation of AI in marketing processes, manage AI projects, design governance frameworks, and foster adoption of AI capabilities across teams.

Lead content strategy and execution across marketing, sales enablement, and partner education. Own SEO/AEO, editorial calendar, content-to-pipeline attribution, HubSpot email programs, social and webinar strategy, sales collateral, and customer testimonials while collaborating with cross-functional teams and a design agency.

The Sr. Partner Marketing Manager will develop and execute marketing campaigns for partners, drive revenue growth, and enhance partner communication and enablement, ensuring alignment with company objectives.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Lead GTM strategy and marketing alignment for Auto Insurance and Risk Services. Define persona-based messaging and audience strategy for carriers, brokers, MGAs, underwriters, and risk teams. Drive cross-functional GTM planning, oversee integrated campaigns and partner programs, measure performance, and optimize messaging using insurance market, claims, and regulatory insights.

This role involves building and executing a strategic content marketing plan, managing content creation across various formats, and enhancing visibility and engagement through targeted distribution channels while leveraging AI technologies to optimize production and performance.

The Regional Marketing Director will develop marketing strategies for the NOAM region, aligning with sales to generate leads and support revenue goals.

Lead performance marketing for Paid Social, Display, and Video channels, managing a team and driving growth through data-driven strategies and creative testing.

The Sr. Director of Integrated Marketing at GoodRx leads cross-functional teams to drive go-to-market strategies and marketing campaigns, overseeing product launches, mentoring a marketing team, and ensuring effective campaign execution.

The Sr. B2B Growth Marketing Manager will develop B2B marketing strategies, execute demand generation programs, manage campaigns, and enhance lead generation across multiple channels for GoodRx, impacting revenue growth.