Top Senior Marketing Jobs in Hampton, VA

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Own go-to-market strategy and execution for SonicWall’s EDR, threat protection, and other product lines. Develop positioning, messaging, launches, sales enablement, thought leadership, demand-generation content, and competitive intelligence. Lead technology alliance partner marketing, joint go-to-market plans, and performance measurement. Translate complex cybersecurity capabilities into compelling business value while partnering cross-functionally with product, engineering, sales, channel, and alliance teams.

Lead cross-channel CRM lifecycle programs (Email, Push, SMS, packaging inserts) to reduce churn and drive retention. Partner with Creative, Data Science, Product, and Engineering to design personalized, data-driven campaigns, optimize workflows with ESPs and AI tools, and report performance and strategic insights to leadership.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own AfterShip.com’s web strategy, roadmap, and performance to strengthen the brand, improve discoverability, increase conversion, and contribute to pipeline and revenue. Lead major web initiatives from strategy through launch, partner across marketing, creative, growth, product, and engineering, oversee experimentation and analytics, scale landing-page production, shape website messaging, and introduce AI-powered workflows for faster web production.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

Lead audience acquisition and engagement for flagship events (SIGNAL, World Tour, Exec Connect). Build integrated campaigns across channels, execute in Marketo, analyze performance in Salesforce/Tableau/Excel, optimize messaging and segmentation, localize global programs, enable sales activation, and create reusable event playbooks and reporting.

Leads Fleetio’s global brand strategy and expression across visual identity, content, thought leadership, social, video, PR, sponsorships, and experiential activation. Manages the in-house brand and content team, agency partners, creative operations, and brand standards. Drives narrative evolution, awareness, share of voice, content performance, executive visibility, and activation of Fleetio’s NASCAR partnership.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.

Lead and build Velsera's marketing function, own corporate brand and messaging, run integrated B2B demand-generation campaigns, manage lead nurturing with Sales, plan tradeshows and events, and develop thought leadership content and collateral to drive leads and market presence.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Lead and execute end-to-end lifecycle marketing across email, SMS, and in-app messaging to drive onboarding, engagement, retention, and win-back. Manage automated workflows, segmentation, A/B testing, and partner with data, creative, and content teams to optimize performance and key metrics.

Lead end-to-end growth marketing to drive pipeline and revenue. Build and optimize full-funnel acquisition, conversion, and lifecycle programs, own channel mix and budget, mentor Demand Gen/Events/Lifecycle teams, align closely with Sales and Product Marketing, and deliver data-driven experiments and attribution to improve funnel efficiency and ROI.

The Marketing Operations Manager will optimize marketing tech stack for enterprise go-to-market, manage data flows, execute campaigns, and deliver insights to guide strategies.

Lead product marketing for Modern Healths multi-product mental health platform: define POV, positioning, messaging, GTM launches, sales assets, competitive differentiation, and solution packaging while partnering cross-functionally with Product, Clinical, Revenue, and Finance to drive acquisition and client satisfaction.

Drive commercial growth across Components, Tooling, and Aerospace & Defense by supporting sales enablement, market intelligence, and cross-functional commercialization. Develop customer-facing materials, support Strategic Business Reviews, identify cross-sell opportunities, translate CRM data into insights, coordinate trade shows and launches, and align messaging and priorities across business units.

Leads a paid advertising pod combining people management, client strategy, hands-on channel expertise, quality assurance, capacity planning, and product development. Responsibilities include hiring, coaching, performance management, client escalation, budget and account hygiene, data and technology adoption, innovation, audits, pitches, service expansion, and retention. The role owns team growth, client outcomes, channel quality, and the evolution of the paid advertising offering.

Leads a search experience pod of 2–4 professionals, overseeing coaching, performance, staffing, retention, quality, and client outcomes. Provides executive-level SEO, GEO/AEO, content, and AI search strategy; manages escalations, pitches, audits, and account growth. Owns product innovation, QA, experimentation, knowledge sharing, and adoption of AI-powered tools including Claude, Omega, Iris, and Nova. Supports recruiting and drives the evolution of the Search Experience offering.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Own SuppCo’s lifecycle marketing strategy, execution, automation, and reporting across email, push, and in-app messaging. Build onboarding, engagement, conversion, replenishment, and winback journeys in Iterable; personalize recommendations using Iterable Catalog; define KPIs; and lead experimentation focused on activation, repeat purchases, LTV, and churn. Collaborate with growth, creative, product, lifecycle, and data teams to launch campaigns and scale SuppCo’s member experience.