Top Senior Marketing Jobs in Columbus, OH

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Leads marketing operations across the Americas, overseeing automation, lead management, funnel governance, reporting, budget management, workflow optimization, and marketing technology adoption. The role modernizes processes, applies AI and intelligent automation, manages Eloqua and Oracle Sales Cloud, develops dashboards, and partners with marketing, sales, finance, IT, and global stakeholders. It also supervises a small team and supports scalable execution across North America and Latin America.

Develops and optimizes customer marketing programs supporting onboarding, cross-sell, expansion, renewal, engagement, loyalty, and advocacy. Partners with marketing, sales, and technical teams on campaigns, events, launches, and customer communications. Analyzes product usage and campaign performance, reports KPI insights to leadership, conducts audience and competitive research, and experiments with new tactics to improve retention and revenue growth.

Lead performance marketing client relationships across a focused portfolio. Translate business goals into multichannel strategies, connect paid media, SEO, creative, CRM, CRO, analytics, and reporting, and guide internal teams toward measurable outcomes. Own senior client communication, media strategy, budgets, forecasts, dashboards, and proactive issue resolution. The role requires strong Google Ads fluency, performance agency experience, business-focused thinking, and the ability to manage complex lead-generation and conversion journeys.

Develops positioning and messaging for enterprise data buyers, creates sales enablement materials, leads product launches, analyzes competitors, and represents buyer needs. Partners with product, sales, marketing, and engineering teams to translate complex data technologies into clear communications and go-to-market programs. The role requires hands-on content creation, cross-functional collaboration, storytelling, and comfort working in an early-stage SaaS environment.

Own the marketing-side Salesforce Marketing Cloud strategy, roadmap, architecture, governance, and capability development. Translate marketing priorities into scalable automation, segmentation, personalization, data, integration, and journey solutions. Enable campaign producers through documentation, standards, playbooks, templates, and self-service capabilities. Partner with Marketing, IT, Data, Analytics, Digital, and RevOps teams to improve productivity, customer engagement, platform adoption, and AI readiness. This is a remote individual contributor role with occasional travel.

Leads go-to-market and marketing strategy, setting multi-year roadmaps, prioritizing investments, and aligning marketing, sales, and operations. Uses analytics, market research, AI-driven insights, KPI frameworks, and attribution models to guide executive decisions and measure business impact. Oversees transformation initiatives, competitive analysis, strategic planning, and scalable execution frameworks while influencing senior stakeholders and driving revenue growth.

The Senior Manager, Planning and Governance will own CVS Health’s Front Store strategic marketing calendar, enterprise planning, prioritization, governance, and operating rhythms. The role coordinates campaigns, resources, dependencies, and stakeholders across marketing, merchandising, operations, and business teams. Responsibilities include executive communications, reporting, dashboards, decision-making frameworks, risk identification, and improving cross-functional processes and operational efficiency.

Lead product marketing strategy for a cloud-native endpoint management platform. Own positioning, messaging, launches, competitive intelligence, pricing and packaging, analyst relations, sales enablement, and partner marketing. Manage and coach a product marketing team while partnering with Product, Sales, Customer Success, Finance, and Marketing to drive differentiated narratives, pipeline, adoption, and monetization.

Lead B2B content marketing for a cybersecurity and applied AI company. Write blogs, whitepapers, ebooks, research reports, social content, and video scripts; interview technical experts; manage SEO and AEO; track search and AI-answer performance; package research into campaigns; and build AI-enabled content systems. The role requires strong security writing, editorial judgment, measurable content results, rapid execution, and the ability to operate effectively on a lean team.

Develop and execute partner co-marketing and joint go-to-market strategies to drive regional pipeline growth. Build account-based campaigns, field events, demand-generation programs, messaging, and partner enablement resources. Manage partner marketing budgets, lead-routing governance, and follow-up SLAs while tracking partner-sourced and partner-influenced pipeline performance in Salesforce. Collaborate with sales, product marketing, partner teams, and executive stakeholders across the enterprise cloud and SaaS ecosystem.

Leads product marketing strategy for Keyfactor’s technical enterprise security solutions. Responsibilities include defining target buyers and use cases, influencing product roadmaps, developing positioning and messaging, leading go-to-market launches, enabling sales and partners, analyzing pipeline and competitive performance, and building a high-performing product marketing team. The role partners closely with Product, Sales, Marketing, and Customer Success leadership in a remote U.S. environment.

Own creative strategy and hands-on execution across web, paid media, email, direct mail, and social. Design campaign assets, create and appear in short-form video, manage customer stories and creator partnerships, maintain an approved asset library, and establish testing and performance measurement processes. The role also supports brand identity rollout, SEO-oriented content, compliance reviews, and organic social growth.

Lead product marketing for Faros in the AI engineering market. Own messaging, positioning, website copy, product launches, campaigns, sales enablement, competitive intelligence, gated assets, customer proof, technical content, and webinars. Partner with company leadership, product, sales, and demand generation teams while maintaining high standards for technical accuracy and writing quality. Track pipeline and campaign impact to refine strategy and influence engineering buyers, analysts, and investors.

Own paid performance marketing for UK and US cosmetic dental clients. Manage Meta accounts, develop direct-response creative and scripts, launch Google Ads, optimize funnels, and communicate performance to clients. Track CPL, CAC, ROAS, bookings, retention, and revenue. The role is hands-on initially, with responsibility growing toward building and leading the performance marketing function.

Owns strategy, execution, budgeting, measurement, reporting, and optimization for Ethos’s Streaming TV/OTT acquisition program. Partners cross-functionally with Creative, Analytics, MarTech, Product, and Finance; manages agencies and media buying; improves attribution, targeting, bidding, and incrementality testing; evaluates vendors and tools; presents recommendations to executives; and identifies scalable growth opportunities across offline and emerging channels.

Lead Joist’s customer acquisition and growth strategy across web and mobile. Own a multimillion-dollar acquisition budget, channel mix, forecasting, experimentation, analytics, and performance optimization. Partner with Paid Media, SEO, Lifecycle, Product Marketing, and Analytics teams to improve acquisition efficiency and scale growth. Present performance insights and recommendations to senior leadership while influencing cross-functional teams and driving strategic planning.

Own and optimize paid acquisition for auto insurance, beginning with hands-on Google Ads management and expanding into paid social and emerging channels. Responsibilities include SEM campaign strategy, state and DMA targeting, bidding, keyword and ad optimization, quote-funnel analysis, competitive auction management, performance reporting, and insurance advertising compliance. The role requires deep U.S. auto insurance paid media experience, budget ownership, lead-generation economics expertise, and independent optimization judgment.

Leads digital marketing strategy and execution across multiple brands, channels, and platforms. Manages a cross-functional marketing team, prioritizes initiatives, develops brand and channel strategies, analyzes lead and margin performance, and identifies growth opportunities. Acts as the primary marketing contact for internal partners and clients while overseeing SEO, PPC, content, UX, conversion optimization, reporting, and compliance activities.

Leads integrated omnichannel media strategy for pharmaceutical brands across HCP and DTC audiences. Owns channel planning, investment frameworks, large media budgets, agency partnerships, performance optimization, client leadership, and launch and lifecycle strategy. Ensures media plans comply with MLR and FDA requirements while using data to improve engagement, adoption, and prescription lift.

Lead mobile customer acquisition across paid and organic channels, including Apple Search Ads, Google App Campaigns, paid social, and ASO. Own mobile measurement, attribution, forecasting, reporting, testing, and investment decisions. Partner with Product, Engineering, Analytics, Creative, and Lifecycle teams on tracking, app-store optimization, creative development, and acquisition programs. Coach team members, launch new channels, and improve performance through experimentation, competitive analysis, and automation.

Executes marketing strategies, campaigns, brand programs, and lead-generation initiatives. Researches markets and competitors, analyzes campaign performance, tracks KPIs, prepares sales forecasts, maintains marketing records, and recommends improvements. Collaborates with sales, design, and content teams to produce advertising materials, ensures brand compliance, and communicates marketing plans and results to senior management.

Own Federal product marketing for AppGate ZTNA, including positioning, messaging, compliance mapping, RFP/RFI support, launches, campaigns, sales enablement, technical content, partner marketing, competitive analysis, and thought leadership. Translate Zero Trust and cybersecurity requirements into compelling value propositions for government agencies, defense organizations, integrators, and mission stakeholders. Collaborate with engineering, sales, product, demand generation, and customer reference teams while tracking market dynamics and go-to-market performance.

Lead Redis’s digital growth strategy across website, SEO, AEO, GEO, CRO, documentation pathways, and AI surfaces. Build agent- and human-focused discovery-to-conversion journeys, establish measurement connecting visibility to activation and pipeline, lead experimentation, direct contractors and agencies, and align content, developer relations, product, engineering, paid media, and executives. The role combines strategic leadership with hands-on campaign, journey, and workflow development in a high-growth B2B SaaS environment.

Leads planning and execution for large-scale B2B user conferences, roadshows, and third-party events. Responsibilities include managing vendors and sourcing across production, hospitality, rentals, and experiential builds; negotiating contracts; developing load-in/load-out schedules, run-of-show documents, floorplans, and staffing plans; and overseeing onsite crews and logistics. The role requires immediate, senior-level event expertise in a fast-moving 4–6 month contractor engagement.