Top Senior Marketing Jobs in Columbus, OH

Develop and manage direct-to-consumer, multi-channel acquisition marketing campaigns across owned, earned, and paid channels. Lead agency briefing and creative development, ensure campaigns meet strategy, timelines, and budgets, optimize performance and efficiency, collaborate on measurement and reporting, and deliver excellent end-to-end customer experiences. The role also contributes innovative ideas, channel best practices, and improved marketing processes.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Manage end-to-end onboarding and engagement marketing campaigns across digital and direct mail channels. Coordinate creative development with agencies and brand, product, legal, and regulatory stakeholders. Execute multiple campaigns on time and within budget, maintain and recertify marketing materials, improve processes, and optimize campaign performance, efficiency, and costs.

Leads marketing strategy for Home Lending partnerships, local markets, and the American Dream initiative. Develops partnership frameworks, go-to-market plans, competitive positioning, local marketing programs, and customer-focused campaign strategies. Uses analytics to measure performance, optimize ROI, test hypotheses, and identify growth opportunities. Collaborates with product, sales, finance, analytics, and marketing teams while presenting strategic recommendations to senior leadership.

Lead the vision and roadmap for digital shopping innovation in consumer banking, with agentic AI as a core priority. Identify and test AI applications across discovery, personalization, recommendations, decision support, content intelligence, and experience orchestration. Partner with marketing, product, design, analytics, technology, legal, risk, and controls teams to deliver customer-centered outcomes. Establish responsible AI controls, experimentation standards, executive narratives, and measurable improvements in engagement, conversion, customer confidence, and account growth.

Lead marketing strategy for Chase Home Lending by identifying growth opportunities, analyzing market and customer insights, developing offers and campaigns, and engaging audiences across digital, branch, and advisor channels. Partner cross-functionally with Insights, Product, Decision Science, and Finance, manage research budgets, apply test-and-learn methods, communicate competitive intelligence, and support market share and customer engagement goals.

Lead channel strategy, performance analysis, and optimization for owned digital channels (web, mobile, email). Diagnose LOB performance, create optimization frameworks and governance, drive experimentation and AI/automation adoption, produce executive-ready recommendations, and partner cross-functionally to improve ROI and customer experience.

Develop and execute go-to-market strategies for SMB payment acceptance products. Analyze market insights, customer needs, segmentation, and competitive dynamics; create product positioning, messaging, sales enablement, and marketing materials. Collaborate with Product, Sales, Marketing, Legal, Compliance, Risk, and Operations to support launches, campaigns, onboarding, activation, cross-sell, and upsell initiatives while ensuring compliant, differentiated customer communications.

Lead channel strategy, performance analysis, and optimization for owned digital channels. Diagnose LOB performance, run root-cause analyses, build optimization frameworks and playbooks, partner cross-functionally, drive AI/automation adoption, and present executive-ready recommendations to improve ROI and customer experience.

Support day-to-day execution, tracking, and governance of Marketing AI POCs and pilots. Maintain trackers, statuses, dependencies, and documentation; coordinate working sessions; identify and escalate risks; produce executive-ready status updates and dashboards; manage sandbox intake and approvals; partner with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to deliver responsible AI-driven marketing innovations.

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Leads the planning, execution, monitoring, optimization, and reporting of complex programmatic paid media campaigns. Manages budgets, bidding, audience targeting, QA, troubleshooting, compliance, automation, and AI-driven workflows. Develops campaign strategies, analyzes performance data, presents recommendations, improves processes, and mentors junior team members while collaborating with internal and external partners.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

The Content Marketing Manager will lead content planning and production across blogs, email, SEO, AI-driven search, and organic social channels. Responsibilities include managing editorial calendars, creating data-rich and customer-focused content, owning the Inventory Insider newsletter, optimizing channel performance, developing AI-assisted workflows, and managing agencies and freelancers. The role collaborates with data, demand generation, and product marketing teams on research, campaigns, and product initiatives.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Leads the Customer Advocacy and Community team, developing scalable customer advocacy, community, reviews, and storytelling programs. The role drives product usage, customer engagement, and business impact while partnering cross-functionally across Marketing, Customer Success, Product, Revenue, and Operations. Responsibilities include team leadership, AI experimentation, program strategy, systems and process improvement, stakeholder alignment, project management, roadmap ownership, and performance measurement.

Own Eve’s messaging house, positioning, competitive narrative, first-call deck, keynote and event content. Partner with executives, Product, Sales, Enablement, Demand Gen, and Content to ensure consistent, differentiated messaging. Gather market feedback from customers, prospects, and sales calls, translating technical AI capabilities into clear value for plaintiff attorneys. The role requires exceptional writing, executive presence, strategic messaging expertise, and 7+ years of B2B SaaS or legal technology product marketing experience.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.