Top Marketing Jobs in Boise, ID

Develop financial-services-focused product positioning, messaging, and go-to-market campaigns for Egnyte. Enable sales with industry sales plays and content, lead solution launches, create thought leadership, and collaborate cross-functionally to drive customer acquisition and retention.

Serve as a strategic GTM advisor to partners: lead discovery, design scalable go-to-market and revenue operations strategies, translate objectives into HubSpot implementations, monitor partner health, collaborate with engineers and cross-functional teams, and optimize outcomes using data and emerging technologies.

Lead Woolpert's partner marketing for the Google relationship: develop and execute joint go-to-market plans, run integrated campaigns, enable sales, create partner collateral, measure KPIs, and coach one specialist to drive co-selling and pipeline growth for Digital Innovations.

Lead product marketing for B2B SaaS: own launches, positioning, competitive intelligence, customer and partner marketing, and GTM alignment. Apply AI/agentic workflows to scale messaging, enablement, and research. Partner with Sales/BDR, build repeatable PMM frameworks, manage a small team, and drive adoption, revenue, and partner-sourced pipeline.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.

Lead Sales Programs & Collateral to produce proposals, case studies, decks, and RFP responses for complex B2B/B2G pursuits. Build playbooks, templates, AI-enabled workflows, and an asset library; translate market and customer insight into value-based narratives; partner with strategic account managers and executives; measure collateral impact on pipeline and revenue; hire and develop a small senior team.

Lead and scale Retool's AMER events and field marketing program, managing internal and external events, a team, and budget. Partner with GTM, PMM, Content, and RevOps to drive pipeline, measure event ROI, and execute experiential projects like dinners, roadshows, launches, and conferences.

Drive product-to-market messaging and sales enablement for TeamSnap ONE. Translate releases into sales-ready value props, demos, and materials; run enablement; develop market and account insights; own outbound offer strategy, product communications, and event support to help Sales and Account Management win and retain customers.

Lead product marketing for AI products sold to financial institutions: craft positioning and sales collateral, enable sales and client success, run launches, gather competitive intelligence and buyer insights, and measure asset impact to drive GTM improvements.

Lead creation and scaling of customer lifecycle marketing focused on usage and consumption. Define strategy, operating model, experimentation framework, and KPIs to increase product adoption and consumption (especially APIs). Partner cross-functionally with Marketing, Customer Success, Sales, Product, and RevOps to drive time-to-value, feature adoption, and measurable revenue.

Lead go-to-market strategy and execution for payments and AI-powered features; drive pricing and packaging; develop positioning and messaging; run cross-functional launches; synthesize customer and market insights to influence product and commercial strategy; represent Jane at events.

Lead and scale alliance partner marketing programs (primarily Microsoft) to drive joint pipeline and awareness. Manage webinars, co-branded assets, partner events, enablement content, reporting, and cross-functional coordination with demand gen, product marketing, alliances, and sales.

Manage end-to-end email channel execution in HubSpot: plan, build, QA, deploy, test, and optimize campaigns for prospects, customers, and partners. Drive segmentation, A/B testing, deliverability monitoring, reporting, and experimentation to improve engagement, conversions, and pipeline. Coordinate with cross-functional marketing teams and use AI tools to enhance productivity.

Lead marketing strategy and team to define positioning, GTM plans, and brand narrative across recycling, materials, and energy lines. Build audience intelligence, sales enablement, editorial systems, and analytics. Coordinate cross-functional integration with product, BD, policy, and communications to amplify Redwood's presence with talent, customers, investors, and stakeholders.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead Blossom's growth marketing end-to-end: build a measurable pipeline to credit unions and adjacent markets, own digital channels (paid, SEO, social, email), manage revenue-operations and analytics (HubSpot, GA4), deploy AI-driven marketing workflows, run content/brand/product marketing, events, PR, and a small marketing team to drive leads and pipeline.

Lead positioning, messaging, and influence campaigns to win federal buyers. Create high-quality long-form content, social engagement, events, and demand-generation funnels. Manage vendors, run rapid experiments with AI-native tooling, and own strategy and hands-on execution as the company's sole marketer to drive pipeline and credibility against large incumbents.

Support Brand, Marketing Strategy, and Communications operations by coordinating cross-functional project execution, maintaining digital asset library, ensuring brand consistency, managing budgeting/contracts/POs/SOWs, handling vendor onboarding and event/logistics needs, and providing program management support to streamline workflows.

Own the experimentation roadmap for digital channels: design, run, and analyze A/B and multivariate tests; analyze acquisition performance; partner with MarTech and Engineering for tracking and integrations; build dashboards and reports; manage website content updates and resolve MarTech tool issues (Contentful, Optimizely).

Manage and optimize lifecycle email programs across multiple client accounts: segmentation, automation, deliverability, A/B testing, performance tracking, and collaboration with writers and designers to drive conversions and revenue.

Manage multi-client paid and integrated digital campaigns: set channel strategy and budgets, build and optimize campaigns on Google, Meta and LinkedIn, collaborate with content/SEO, report performance to clients, and recommend budget reallocations based on data.

Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.

Lead planning, execution, and optimization of digital marketing campaigns (paid media, SEO, CRO). Manage Meta and Google Ads, monitor performance via GA4 and GTM, maintain WordPress and CRM/marketing automation, coordinate content and stakeholders, produce performance reports, and support a remote marketing team to drive continuous improvement.

Create and manage content across blogs, websites, email, social and landing pages; optimize for SEO; publish via WordPress/CMS; run social scheduling; analyze performance with Google Analytics; support digital campaigns; maintain content calendar and collaborate with stakeholders to turn technical concepts into audience-focused content.

Create and iterate branded paid social static and motion assets that drive growth. Own concept-to-production pipeline, use data and channel insights to inform creative, build scalable workflows, and employ AI tools responsibly. Collaborate with performance marketing and help mentor future contributors.