Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
We are seeking a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. Affiliate marketing has become a critical driver of new customer acquisition, and this leader will be responsible for evolving our strategy, technology, partner relationships, commercial model, and team as we continue expanding across regulated markets.
This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration. You'll partner closely with Finance, Product, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing while leading the strategic direction of RSI's affiliate program.
What You'll Do:
Affiliate Strategy & Growth
- Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
- Build strategic relationships with leading affiliate partners and recruit new publishers.
- Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
- Lead affiliate strategy for new market launches.
Commercial Performance & Partner Economics
- Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
- Improve forecasting accuracy through stronger commercial governance and payment controls.
- Partner with Finance on budgeting, accruals, and partner payment processes.
Affiliate Technology & Attribution
- Own the affiliate technology roadmap from a Growth Marketing perspective.
- Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
- Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.
Affiliate Operations & Compliance
- Oversee affiliate operations across regulated jurisdictions.
- Lead commission structure evolution, partner onboarding, and governance.
- Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.
Analytics & Business Intelligence
- Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
- Use data to continuously optimize partner investment decisions.
Partner Enablement
- Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
- Develop scalable partner communications, business reviews, and promotional planning.
Leadership & Cross-Functional Partnership
- Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction.
- Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
- Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.
What You'll Bring:
- Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
- 10+ years of affiliate marketing experience, preferably within regulated gaming.
- 2+ years of people management experience.
- Experience managing affiliate programs, agencies, or strategic partners.
- Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
- Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
- Strong commercial and analytical skills.
- Excellent executive communication skills.
- Ability to travel domestically and internationally.
- Experience with a sportsbook or online casino operator, preferred.
- Experience with AppsFlyer or other mobile measurement platforms, preferred.
- Experience launching affiliate programs in newly regulated markets, preferred.
- Knowledge of mobile attribution, deep linking, and app marketing, preferred.
- Experience with Sigma, Tableau, or Power BI, preferred. #LI-REMOTE #LI-PROMOTE
Location Eligibility (for nationwide roles): Open to candidates in eligible locations in the Continental US or Canada.
Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting.
Benefits:
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere
As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.
Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.
Be at the forefront of this ground-breaking industry! Apply now!
Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.
Rush Street Interactive participates in E-Verify for U.S.-based positions. As required by federal law, we provide the following notices to all prospective U.S. employees:
E-Verify Participation Notice (English/Spanish)
Right to Work Notice (English/Spanish)
Skills Required
- Bachelor’s degree in Marketing, Business, Finance, Analytics, or a related field, or equivalent relevant work experience
- 10+ years of affiliate marketing experience
- 2+ years of people management experience
- Experience managing affiliate programs, agencies, or strategic partners
- Deep understanding of CPA, revenue share, hybrid commission models, LTV, and ROI optimization
- Experience with affiliate platforms such as Income Access, Impact, CJ, Partnerize, or similar
- Strong commercial and analytical skills
- Excellent executive communication skills
- Ability to travel domestically and internationally
- Experience with a sportsbook or online casino operator
- Experience with AppsFlyer or other mobile measurement platforms
- Experience launching affiliate programs in newly regulated markets
- Knowledge of mobile attribution, deep linking, and app marketing
- Experience with Sigma, Tableau, or Power BI
Rush Street Interactive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rush Street Interactive and has not been reviewed or approved by Rush Street Interactive.
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Healthcare Strength — Core coverage is described as comprehensive, including medical, dental, and vision plans with HSA/FSA options and access to mental-health/EAP resources. Feedback suggests the healthcare offering is a reliable pillar of the total package.
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Retirement Support — A 401(k) plan with a clear company match and immediate vesting is highlighted across postings and filings. Feedback suggests this creates a competitive and predictable foundation for long‑term savings.
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Leave & Time Off Breadth — Paid time off, holidays, sick leave, and bereavement are consistently noted, alongside remote/hybrid flexibility. Feedback suggests time‑off breadth and flexibility are strong points of the overall offering.
Rush Street Interactive Insights
What We Do
Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game. RSI was named the 2022 EGR North America Awards Operator of the Year, Customer Service Operator of the Year, and Social Gaming Operator of the Year. RSI is committed to industry-leading responsible gaming practices and seeks to provide its customers with the resources and services they need to play responsibly. For more information, visit www.rushstreetinteractive.com.
Why Work With Us
RSI is fueled by the people who drive our business day-in and day-out. We're dedicated to treating everyone with respect and trust. We embrace personal freedom and responsibility. We trust our team to make tough decisions - and we empower them to get stuff done. Most importantly, we like having fun along the way.
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