Top Marketing Jobs in Boise, ID

Leads lifecycle marketing and customer retention strategy across engagement, winback, personalization, segmentation, experimentation, and owned channels. Builds and develops a high-performing team, partners cross-functionally to improve customer experiences and lifetime value, translates data into executive insights, and establishes the lifecycle marketing roadmap, capabilities, technology, and processes for sustainable growth.

Owns end-to-end webinar and event marketing campaigns, including email, landing page, form, workflow, paid-channel, and webinar execution in HubSpot. Coordinates timelines and stakeholders, manages event communications and follow-up, builds audience segments, maintains campaign data in HubSpot and Salesforce, analyzes performance, and recommends optimization opportunities.

The Marketing Associate will drive customer engagement for Joyride by developing lifecycle marketing campaigns, managing communications, and enhancing user experiences.

Own product launch communications and monthly release programs for the Avenir platform and technology partners. Develop launch plans, messaging, sales enablement materials, training, and customer-facing collateral. Coordinate readiness across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing. Conduct market, competitor, and customer research, track launch performance, and provide insights supporting product positioning, adoption, and go-to-market initiatives.

Leads Marketing Operations systems, processes, campaign and email execution, events, budgets, marketing technology, data governance, lead routing, workflow standardization, reporting, and AI-enabled efficiency improvements. Manages cross-functional coordination, operational performance, vendor relationships, and team development while ensuring reliable campaign delivery and continuous process improvement.

Leads integrated partner marketing programs that generate indirect pipeline, sales-accepted leads, opportunities, and bookings. Owns co-marketing, account-based, vertical, email, webinar, event, marketplace, and partner-representative activation programs. Establishes operating cadences, campaign measurement, funnel reporting, MDF management, lead handoffs, optimization processes, and repeatable playbooks while collaborating across Partnerships, Sales, Product Marketing, Content, Field Marketing, ABM, and GTM Operations.

Leads partner marketing strategy and execution to generate indirect pipeline, sales-accepted leads, opportunities, bookings, and expansion revenue. Responsibilities include co-marketing, account-based and vertical campaigns, webinars, events, email, marketplace motions, partner enablement, marketing-in-a-box programs, MDF management, funnel measurement, campaign optimization, cross-functional planning, and development of repeatable partner marketing playbooks. The role is remote within the US and includes required company and team travel.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead Nerdio’s product marketing strategy, team, and go-to-market execution. Responsibilities include product positioning, launches, messaging, competitive intelligence, analyst relations, technical marketing, content strategy, sales enablement, pricing and packaging, branding, alliance marketing, and AI-enabled content workflows. The role partners with product, technology, revenue, sales, and brand leaders while supporting enterprise IT and Managed Service Provider audiences.

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develop and execute B2B marketing content supporting partner programs, product launches, integrated campaigns, and security-focused audiences. Create blogs, emails, landing pages, customer stories, webinars, solution briefs, videos, sales collateral, and enablement assets. Collaborate with product marketing, channel, demand generation, sales, regional teams, designers, and agencies. Identify content opportunities, manage editorial planning, interview subject matter experts and customers, and repurpose content across channels.

Develops technical marketing content, enablement programs, certifications, workshops, training, solution guides, competitive assets, and hands-on learning experiences for customers, partners, sales teams, and customer success. Partners with Product Marketing, Product Management, and research teams to translate cybersecurity products and capabilities into practical resources, support launches, and improve education based on stakeholder feedback.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.

The Director, Marketing Insights will build and lead Fetch’s Marketing Insights function. Responsibilities include developing audience, consumer, cultural, and market intelligence strategies; integrating behavioral data, research, and market signals; translating insights into marketing recommendations; advising executives on audience, positioning, campaigns, investments, and growth; managing research partners; and building a high-performing insights organization.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

An 11-week MBA marketing internship supporting Kenvue brand and marketing capabilities teams. Responsibilities include researching competitors, advertising, consumer promotions, market trends, product and packaging opportunities, and best practices; analyzing data; developing strategic recommendations; supporting ecommerce, AI, branding, forecasting, and healthcare professional education initiatives; and presenting findings to senior business leaders.

Leads marketing insights and planning, unifying consumer, competitive, market, and dealer data into actionable strategies. Oversees segmentation, KPI dashboards, long-range and annual planning, budgeting, business cases, CDP requirements, and AI-enabled automation. Serves as chief of staff and advisor to the CMO, presents to executives and the board, and builds and mentors a multi-layered insights and analytics team.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.

Manage paid social campaigns across Meta, LinkedIn, TikTok, Reddit, and other platforms. Develop media plans, execute and optimize campaigns, manage budgets, validate tracking, analyze large datasets, and produce reports and performance insights. Collaborate with strategy, analytics, creative, project management, and ad operations teams while testing new audiences, ad products, and measurement approaches.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

Own end-to-end short-form content strategy and production for Instagram, TikTok, and Facebook. Create and edit videos, graphics, carousels, and other branded assets; monitor trends; manage influencer collaborations and cross-posting; and analyze performance metrics. Develop weekly content ideas, reports, workflows, and SOPs while maintaining posting schedules, content quality, and brand consistency. Recommend creative, AI, and automation tools to improve content production and growth.