Top Marketing Jobs in Boise, ID

Own customer acquisition, activation, retention, and marketing efficiency across consumer products. Set channel strategy and budgets, build paid, organic, lifecycle, referral, and brand growth channels, partner with product teams on growth loops, launch new products, develop measurement and experimentation systems, and recruit marketing leaders.

Execute and optimize high-traffic landing page and funnel tests across devices and user journeys. Responsibilities include building A/B and multivariate tests, updating copy and layouts, QA, launch tracking, performance reporting, documenting insights, and collaborating with copy, design, media, and strategy teams. The role owns reliable execution, identifies UX friction, balances competing KPIs, and continuously improves conversion performance across lead-generation campaigns.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Own Carefeed’s marketing function, including demand generation, brand strategy, lead generation, thought leadership, events, messaging, marketing technology, and performance measurement. Build a scalable pipeline engine, align marketing with sales and BDR goals, establish channel and content strategies for the senior living ecosystem, and grow the marketing team in a fast-paced, venture-backed SaaS environment.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Leads member acquisition and growth marketing strategy across paid, lifecycle, SEO, display, programmatic, and emerging channels. Owns multi-million-dollar budgets, experimentation, conversion optimization, attribution, forecasting, dashboards, and KPI reporting. Partners with Finance, Analytics, Member Access, Operations, agencies, and executive leadership to improve ROI and align demand with care capacity. Manages marketing technology platforms and identifies scalable acquisition opportunities.

Leads B2B digital marketing and sales campaigns, account targeting, upsell programs, performance tracking, SEO/AEO/GEO optimization, website content, and conference marketing logistics. The role also coordinates client security documentation and builds AI-enabled marketing workflows. Success requires measurable campaign results, strong organization, initiative, and hands-on execution in a lean environment.

Build, personalize, test, and deploy lifecycle email campaigns and automated programs in Braze. Manage audience segmentation using Liquid, Braze tools, and custom queries. Conduct end-to-end QA for rendering, responsiveness, personalization, links, and deliverability. Troubleshoot HTML, CSS, JSON, dynamic logic, and audience-filter issues while coordinating with CRM, creative, data, analytics, and development teams to deliver accurate campaigns.

Own paid acquisition strategy and performance across affiliate, programmatic, streaming audio, Meta, and Reddit while directing paid search specialists. Manage budgets, channel diversification, experimentation, website conversion optimization, attribution, offline conversion tracking, compliance, vendors, and team development. The role is accountable for paid cost per new member and requires optimizing toward completed care rather than lead volume.

Executes and optimizes paid media campaigns, primarily across paid social, including campaign build, trafficking, pacing, QA, reporting, experimentation, and troubleshooting. Analyzes performance data, supports media planning and budget reallocations, evaluates creative, and communicates campaign strategy and platform recommendations to internal teams, clients, and media partners.

Implement and manage marketing automation tools, design and execute email campaigns, analyze campaign ROI, support go-to-market product launches, collaborate cross-functionally, and explore automation opportunities to improve efficiency and performance.

Marketing Manager responsible for B2B and B2B2C demand generation, brand and consumer marketing, client-specific collateral, campaign execution, market research, and performance optimization. The role partners cross-functionally with growth, account management, creative, product, and digital teams to drive awareness, enrollment, engagement, pipeline growth, and client success.

Leads integrated, omni-channel marketing communications campaigns across digital, social, print, email, and events for a healthcare or medical device business. Oversees content, brand consistency, campaign execution, agency coordination, cross-functional alignment, KPI reporting, A/B testing, ROI measurement, and post-campaign analysis. Partners with product marketing, sales, clinical education, creative teams, and leadership to drive engagement and measurable business impact.

Lead global product marketing for Telnyx’s technical connectivity platform. Own positioning, segmentation, competitive differentiation, developer-focused distribution, solution packaging, launches, sales enablement, and AI-native marketing operations. Partner with Product, Engineering, Sales, Developer Relations, and Marketing to create runnable demos, integrations, technical content, and commercial plays that drive adoption, qualified pipeline, conversion, and enterprise revenue.

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, and field marketing for the STARLIMS product portfolio. Translate technical LIMS capabilities into industry-specific value propositions, support enterprise sales cycles, influence product roadmaps through market and customer insights, and partner with Product Management and field teams. The role requires a proactive product marketer comfortable with technical buyers, regulated industries, complex products, and fast-moving teams.

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

The Director of Product Marketing will establish and lead Scrunch’s product marketing function, defining positioning, messaging, segmentation, go-to-market strategy, launch processes, and competitive intelligence. The role partners closely with Product, Marketing, Sales, Enablement, Customer Success, Partners, and Sitecore leadership. Responsibilities include translating product roadmaps into market-facing campaigns, enabling customer-facing teams, supporting strategic customer and analyst interactions, and building scalable operating processes while mentoring future product marketing talent.

Owns Qualytics’ event and social marketing programs from planning through follow-up and reporting. Responsibilities include managing event logistics, vendors, budgets, webinars, speaking opportunities, lead routing, and event performance reporting. The role also manages social calendars, writes and repurposes content, engages audiences, and tracks social performance. This fully remote position collaborates with marketing, sales, and leadership and requires travel to events several times per year.

Develops, executes, optimizes, and analyzes paid search and social campaigns across multiple platforms. Manages conversion tracking, organic social content, SEO and social audits, client recommendations, emerging digital trends, generative search optimization, and AI-powered marketing strategies. The role also supports client relationships, creative brainstorming, internal education, and campaign strategy for B2B and B2C audiences.

Lead Wrike’s global demand generation strategy, enterprise pipeline growth, ABM programs, integrated campaigns, field marketing, events, and campaign measurement. Partner with sales, product marketing, content, and creative teams to optimize the buyer journey and accelerate revenue. Oversee demand generation, ABM, and events teams while adopting AI and workflow automation to improve marketing productivity, personalization, and execution.

Support product positioning, messaging, and go-to-market initiatives for Maria Ann, an enterprise RFQ and bid-response workflow platform. Create website, presentation, sales, and customer-facing content; develop use cases; assist with demonstrations and launches; research competitors, industries, and customer needs; and translate product features into business benefits while collaborating with leadership.

Leads global web marketing strategy, governance, content frameworks, platform optimization, accessibility, performance, analytics, and conversion effectiveness. Manages web marketing staff, agencies, vendors, budgets, and website lifecycles while partnering with communications, brand, fundraising, advocacy, and international teams. Oversees emerging AI discovery practices, ensures authoritative and accessible content, and provides strategic guidance to senior leadership. The role is fully remote in the United States, with Eastern Time availability and occasional work outside standard hours.

Owns qualified pipeline growth for a B2B SaaS company by leading demand generation, enterprise ABM, multi-channel campaigns, agentic AI workflows, paid media, attribution, and SDR management. The role partners across Sales, Product Marketing, Content, and Customer Marketing to create predictable pipeline, improve funnel conversion, and optimize investment using experimentation and CRM-verified performance data. Occasional travel and collaboration across U.S. time zones are required.

Leads field marketing for Citizens Private Bank and Private Wealth across Southern California. Develops market-specific go-to-market plans, local sponsorships, events, content, and brand activations tied to growth goals. Partners with bankers, advisors, executives, communications, events, and enterprise marketing teams to support office openings, advisor-team integrations, executive engagement, and pipeline generation. Builds a scalable regional marketing model and represents the private banking brand with senior stakeholders and external partners.