Top Marketing Jobs in Baton Rouge, LA

Build and own Flex's lifecycle marketing function end-to-end: strategy, messaging, and technical infrastructure. Design event-based data pipelines and Braze canvases, partner with Engineering and Data on identity/event tracking, and measure lifecycle impact on conversion, retention, and revenue. Ensure compliance-approved messaging for a regulated fintech and prioritize sequencing of infrastructure and campaigns.

The Product Marketing Manager will lead product positioning, messaging, and go-to-market strategies by conducting market research and collaborating with cross-functional teams to drive product adoption and growth.

Lead and build a product marketing function that defines positioning, drives adoption and retention for an AI-first B2B SaaS platform. Own market narrative, GTM strategies, experimentation-driven programs, enablement for sales/partners, evangelism, and hands-on team leadership to measure and improve customer outcomes.

Lead strategy and execution for sales and marketing to drive new client revenue and growth. Build and develop the Sales & Marketing team, own messaging and positioning, run demand generation and pipeline development, optimize marketing spend, monitor competitive landscape, and collaborate cross-functionally to meet revenue, lead generation, and CAC targets.

Lead design, execution, and optimization of omni-channel campaigns in Marketo. Own platform administration, governance, lead lifecycle, scoring, deliverability, and CRM integration. Apply AI/LLMs to automate and personalize campaigns, mentor junior staff, build reporting and testing frameworks, and drive operational maturity and compliance (including HIPAA).

Lead client and partner marketing to drive retention, expansion, and advocacy for Phreesia Network Solutions. Build client marketing and CAB programs, execute partner co-marketing, manage events and gifting, run lifecycle campaigns, manage budget and agencies, and lead a small team while partnering cross-functionally with sales, client experience, strategy, and creative.

Lead B2B marketing for Brave Search APIs, focusing on brand awareness, user journey optimization, content creation, and analytics to drive subscriptions.

Own product marketing for Alteryx CDP & Data Connectivity portfolio—Live Query, OCR Tools, Intel Suite, Data Products, and Connect. Build positioning, launch plans, enablement, competitive battlecards, demos, and case studies. Partner cross-functionally with Product Management, Sales, Ecosystem teams, and field to drive GTM, messaging, and ecosystem alignment for cloud data platforms and data integration scenarios.

Lead growth strategy, retention, and revenue expansion for a portfolio of mobile app clients. Drive budget expansion, present performance to executives, mentor team members, run cross-functional initiatives, and use attribution, analytics, and AI tools to inform data-driven recommendations and operational improvements.

Own and execute Chili Piper's global events program end-to-end: plan the annual calendar, manage logistics, budgets, vendors, and on-site execution; build landing pages, run CRM exports and email promotion, produce webinars, track attendance and pipeline impact, and amplify event content while collaborating with Marketing, Sales, and Partnerships.

Lead brand marketing strategy and integrated campaigns to drive awareness, acquisition, and revenue. Build long-term brand architecture, manage agencies, partner cross-functionally, mentor the Brand team, and measure campaign performance to inform future planning and demand generation.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Own and optimize paid search campaigns (Google Ads, Microsoft Ads) to drive renter acquisition. Identify keywords/audiences, run A/B tests, analyze performance, report insights, collaborate cross-functionally, and contribute to performance marketing strategy and playbook.

Own go-to-market for Coaching and Personnel product categories: gather market, customer, and competitive insights; define positioning and messaging; lead product launches and multi-channel campaigns; build enablement, playbooks, and training for Sales and CS; use Customer.io to drive adoption; define and track KPIs; create AI-driven workflows and partner with Product, Sales, Customer Success, and Executive leadership to grow adoption.

Manage a portfolio of 10+ corporate and consumer websites, driving CMS improvements, content governance, UX/CRO/SEO optimization, analytics-driven enhancements, cross-functional project delivery, and day-to-day site operations to support B2B and B2C objectives.

Lead customer marketing strategy for post-onboarding engagement, product adoption, and value realization. Build and scale integrated, data-driven campaigns and programs to increase product utilization, partner with Customer Success, Product, and Training, set and monitor KPIs, and coach a growing team. Represent customer marketing cross-functionally and at enterprise initiatives, support customer events, and apply modern AI tools to improve workflows.

Lead marketing analytics for patient acquisition, engagement, and retention. Build BI dashboards, run campaign and A/B test analysis, implement attribution and measurement frameworks, extract and transform data via SQL, and partner cross-functionally to drive data-informed marketing decisions.

Analyze social media performance and social listening for pharma and healthcare clients, build dashboards and reports, translate data into actionable recommendations, and partner with account, content, and strategy teams to guide compliant, data-driven campaigns.

Lead end-to-end lifecycle marketing strategy to drive acquisition, activation, retention, and expansion. Manage and coach a team of three, build scalable segmented and personalized programs using experimentation, partner with Ops, Product, Sales, and Data to ensure measurement and data integrity, and present performance and recommendations to leadership to drive measurable revenue impact.

Lead clinician-facing product marketing: own positioning, employer brand, clinician research, recruitment marketing and channels (career site, CRM, paid/organic), manage agencies, and measure pipeline and hiring metrics to grow Talkiatry's clinical workforce.

Build polished, responsive marketing emails using templates and creative assets; QA proofs, validate links and personalization, ensure cross-device rendering, manage multiple production requests, maintain asset organization and follow brand and accessibility standards.

Support day-to-day execution of performance marketing by QAing ad creatives, preparing basic reports, organizing A/B tests, maintaining Asana project tracking, creating presentations, using AI tools to streamline tasks, and completing recurring operational duties while following established processes and meeting deadlines.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Build and execute GTM campaigns, email lifecycle and re-engagement flows, repurpose content into thought leadership and demand-gen assets, test and analyze performance, and manage contractors and cross-functional stakeholders to meet KPIs and brand voice.

Lead organic social and content strategy (primarily LinkedIn), produce and optimize SEO-driven blog and web content, manage digital PR and podcast outreach, create multi-format marketing materials, monitor organic performance and report insights, and collaborate cross-functionally to support launches and growth.

Own and run partner marketing programs to, with, and through channel partners (VARs, MSPs, MSSPs, distributors, OEMs). Build partner enablement, training, and portal content; design and execute joint demand-generation campaigns, events, webinars, and content syndication; administer MDF/SPIFF and program budgets; stand up partner advisory boards and MSP councils; report program results and travel (~30%) for partner and industry events.