Top Marketing Jobs in Baton Rouge, LA

Own Hudu’s product positioning, messaging, competitive strategy, launches, sales enablement, website messaging, customer adoption campaigns, research, and performance measurement. Partner with marketing, product, sales, customer success, and content teams to support MSP and internal IT audiences. Develop go-to-market plans, competitive materials, launch assets, and customer insights while tracking pipeline, adoption, win rates, and enablement effectiveness.

Own lifecycle marketing strategy and execution across onboarding, activation, upgrades, retention, and win-back programs. Build and optimize HubSpot workflows, segment and personalize communications, run experiments, analyze cohorts and funnels, and report results. Lead lifecycle requirements for an email platform and user-profile migration while monitoring deliverability, consent, suppression, and engagement metrics. Partner cross-functionally with Marketing Operations, Product, Engineering, Sales, and Customer Success.

Leads global product-led growth and growth marketing across multiple products, owning MRR, acquisition, conversion, activation, retention, expansion, forecasting, and performance analytics. Directs paid and organic channels, CRO, lifecycle marketing, SEO, AI-enabled growth, experimentation, vendor governance, and cross-functional collaboration with Product, Engineering, Finance, Marketing, and Customer Success. Builds and develops a high-performing growth organization while establishing scalable operating systems and executive reporting.

Develop and execute go-to-market strategies for athenaOne, athenahealth’s flagship healthcare technology offering. Create portfolio messaging, sales collateral, customer stories, and commercial programs while coordinating with Product, Sales, Marketing, and Customer Success teams. Analyze customer feedback, competitive intelligence, seller insights, and commercial performance to improve positioning and market execution. Maintain cohesive messaging across athenaOne products and support recurring release updates and performance reviews.

Owns the customer lifecycle from lead acquisition through renewal and expansion. Designs and optimizes email, in-app, SMS, and multi-channel campaigns; manages HubSpot segmentation, workflows, and lifecycle stages; builds nurture programs; tracks activation, retention, and expansion metrics; troubleshoots data issues; runs A/B tests; and partners with Sales, Customer Success, Analytics, Content, Design, and Product.

Own and optimize the marketing technology stack, integrations, automation workflows, lead routing, segmentation, website forms, dashboards, attribution, and data quality. Partner with marketing, sales, and revenue operations teams to resolve technical issues, improve campaign execution, and increase conversion rates. The role requires independent ownership of scalable marketing systems and processes in a fully remote environment.

Leads English-to-Bosnian Cyrillic localization quality for UI, marketing, product, legal, informational, and support content. Owns client alignment, arbitration, quality audits, reviewer coaching, style guide analysis, monthly reporting, and continuous improvement. Serves as the primary linguistic contact for the client Language Manager and ensures consistent quality standards across the review community.

Own product marketing for cloud and AI security solutions, developing industry- and persona-specific messaging, sales enablement content, competitive battlecards, customer proof, and deal support. Partner closely with Product, Sales, Sales Architects, and Customer Success to improve field readiness, address objections, support live opportunities, and bring buyer feedback into positioning and product decisions.

Lead Hasana's marketing and communications as a volunteer: manage social media and digital communications, create content (posts, flyers), support event and fundraising marketing, track engagement and refine strategies, and maintain consistent, professional messaging.

Own customer acquisition, activation, retention, and marketing efficiency across consumer products. Set channel strategy and budgets, build paid, organic, lifecycle, referral, and brand growth channels, partner with product teams on growth loops, launch new products, develop measurement and experimentation systems, and recruit marketing leaders.

Own Carefeed’s marketing function, including demand generation, brand strategy, lead generation, thought leadership, events, messaging, marketing technology, and performance measurement. Build a scalable pipeline engine, align marketing with sales and BDR goals, establish channel and content strategies for the senior living ecosystem, and grow the marketing team in a fast-paced, venture-backed SaaS environment.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Leads member acquisition and growth marketing strategy across paid, lifecycle, SEO, display, programmatic, and emerging channels. Owns multi-million-dollar budgets, experimentation, conversion optimization, attribution, forecasting, dashboards, and KPI reporting. Partners with Finance, Analytics, Member Access, Operations, agencies, and executive leadership to improve ROI and align demand with care capacity. Manages marketing technology platforms and identifies scalable acquisition opportunities.

Leads B2B digital marketing and sales campaigns, account targeting, upsell programs, performance tracking, SEO/AEO/GEO optimization, website content, and conference marketing logistics. The role also coordinates client security documentation and builds AI-enabled marketing workflows. Success requires measurable campaign results, strong organization, initiative, and hands-on execution in a lean environment.

Build, personalize, test, and deploy lifecycle email campaigns and automated programs in Braze. Manage audience segmentation using Liquid, Braze tools, and custom queries. Conduct end-to-end QA for rendering, responsiveness, personalization, links, and deliverability. Troubleshoot HTML, CSS, JSON, dynamic logic, and audience-filter issues while coordinating with CRM, creative, data, analytics, and development teams to deliver accurate campaigns.

Own paid acquisition strategy and performance across affiliate, programmatic, streaming audio, Meta, and Reddit while directing paid search specialists. Manage budgets, channel diversification, experimentation, website conversion optimization, attribution, offline conversion tracking, compliance, vendors, and team development. The role is accountable for paid cost per new member and requires optimizing toward completed care rather than lead volume.

Executes and optimizes paid media campaigns, primarily across paid social, including campaign build, trafficking, pacing, QA, reporting, experimentation, and troubleshooting. Analyzes performance data, supports media planning and budget reallocations, evaluates creative, and communicates campaign strategy and platform recommendations to internal teams, clients, and media partners.

Implement and manage marketing automation tools, design and execute email campaigns, analyze campaign ROI, support go-to-market product launches, collaborate cross-functionally, and explore automation opportunities to improve efficiency and performance.

Marketing Manager responsible for B2B and B2B2C demand generation, brand and consumer marketing, client-specific collateral, campaign execution, market research, and performance optimization. The role partners cross-functionally with growth, account management, creative, product, and digital teams to drive awareness, enrollment, engagement, pipeline growth, and client success.

Leads integrated, omni-channel marketing communications campaigns across digital, social, print, email, and events for a healthcare or medical device business. Oversees content, brand consistency, campaign execution, agency coordination, cross-functional alignment, KPI reporting, A/B testing, ROI measurement, and post-campaign analysis. Partners with product marketing, sales, clinical education, creative teams, and leadership to drive engagement and measurable business impact.

Lead global product marketing for Telnyx’s technical connectivity platform. Own positioning, segmentation, competitive differentiation, developer-focused distribution, solution packaging, launches, sales enablement, and AI-native marketing operations. Partner with Product, Engineering, Sales, Developer Relations, and Marketing to create runnable demos, integrations, technical content, and commercial plays that drive adoption, qualified pipeline, conversion, and enterprise revenue.

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, and field marketing for the STARLIMS product portfolio. Translate technical LIMS capabilities into industry-specific value propositions, support enterprise sales cycles, influence product roadmaps through market and customer insights, and partner with Product Management and field teams. The role requires a proactive product marketer comfortable with technical buyers, regulated industries, complex products, and fast-moving teams.

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

The Director of Product Marketing will establish and lead Scrunch’s product marketing function, defining positioning, messaging, segmentation, go-to-market strategy, launch processes, and competitive intelligence. The role partners closely with Product, Marketing, Sales, Enablement, Customer Success, Partners, and Sitecore leadership. Responsibilities include translating product roadmaps into market-facing campaigns, enabling customer-facing teams, supporting strategic customer and analyst interactions, and building scalable operating processes while mentoring future product marketing talent.