Top Senior Marketing Jobs in Ann Arbor, MI

Leads planning and execution for large-scale B2B user conferences, roadshows, and third-party events. Responsibilities include managing vendors and sourcing across production, hospitality, rentals, and experiential builds; negotiating contracts; developing load-in/load-out schedules, run-of-show documents, floorplans, and staffing plans; and overseeing onsite crews and logistics. The role requires immediate, senior-level event expertise in a fast-moving 4–6 month contractor engagement.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

Lead Roo’s brand and integrated marketing strategy across campaigns, content, social, community, events, PR, web, and paid channels. Manage and develop the brand team and external partners, shape thought leadership and storytelling, guide creative direction, and ensure consistent brand execution across the customer journey. Use research, performance data, and emerging AI tools to improve marketing effectiveness, while building stronger connections with the veterinary community.

Manage and optimize paid social and paid search campaigns across Meta, TikTok, Reddit, Google Ads, and Microsoft Ads. Responsibilities include bid and budget optimization, ad copy and creative testing, audience and landing-page experiments, performance analysis, campaign scaling, tracking coordination, and reporting. The role supports expansion into new channels and focuses on acquisition metrics including CPA, ROAS, and cost per purchase.

Develops and executes account-specific B2B marketing strategies and campaigns for Manheim’s key client segments. Builds client relationships, coordinates digital, event, and location-based initiatives, analyzes campaign and account data, tracks KPIs and ROI, and delivers actionable insights. Collaborates with Sales, Operations, Data Analytics, Field Marketing, and Corporate Marketing to support client retention, revenue growth, and consistent campaign execution.

Leads the development and execution of a global B2B marketing function focused on demand generation, pipeline growth, digital marketing, content, social media, partnerships, and brand awareness. Owns campaigns, ABM initiatives, marketing performance, budgets, reporting, and KPIs while collaborating with sales, product, customer success, and executives. This hands-on leader builds scalable programs, strategic alliances, and thought leadership initiatives that generate measurable revenue and market impact.

Leads end-to-end social and influencer marketing programs for multiple clients, owning strategy, budgets, timelines, client relationships, influencer partnerships, paid and organic engagement, measurement, and team development. Collaborates with creative, planning, agency operations, and measurement teams to deliver culturally relevant campaigns, manage client expectations, and drive business growth.

Own product marketing for a Lone Wolf portfolio segment, including positioning, launches, pricing, packaging, competitive intelligence, sales enablement, customer research, and market-facing content. Translate AI capabilities and technical roadmaps into compelling value for real estate professionals. Partner cross-functionally with product, sales, demand generation, customer success, and demo engineering to drive adoption, pipeline, revenue, and retention.

Own Ambience Healthcare’s account-based marketing motion by designing targeted campaigns for hospital and health-system accounts, partnering with Sales, coordinating cross-functional activation, and measuring account and pipeline impact. Establish a repeatable ABM operating rhythm through CRM and marketing-platform data, reporting, and continuous campaign iteration.

Own enterprise product marketing from messaging and positioning through launches, sales enablement, competitive analysis, strategic deal support, customer advocacy, and campaign collaboration. Partner with Product, Engineering, Sales, Solutions Engineering, Customer Success, Demand Generation, and Field Marketing to support enterprise growth, improve seller effectiveness, gather customer feedback, and influence product packaging and roadmap decisions.

Own product positioning, messaging, segmentation, go-to-market strategy, competitive intelligence, customer proof, sales enablement, and thought leadership for Toloka’s enterprise AI data solutions and self-service platform. Translate complex AI and machine learning capabilities into differentiated customer value while partnering with product, sales, marketing, and customers.

Executes B2B demand generation and brand marketing programs, including digital campaigns, webinars, conferences, trade shows, partner marketing, and product marketing initiatives. Manages HubSpot campaigns, email sends, landing pages, workflows, vendors, budgets, and timelines. Tracks campaign performance and ROI while collaborating with sales, partnerships, customer success, and leadership. Requires occasional travel for events and staff meetings.

Lead account strategy and execution for an education-focused client. Manage timelines, budgets, and cross-functional teams; review and elevate creative; guide campaigns across paid, earned, owned, and social channels; use AI tools to streamline workflows; maintain client and internal communications and quality control.

Own AuthorClimb’s full marketing function, including positioning, messaging, channel strategy, funnel measurement, launches, and team development. Lead growth across paid social, search, SEO content, email, and partnerships while personally producing high-quality marketing copy. Manage the full customer journey from first impression through paid subscription and report on performance. Hire and develop content and growth marketers as the company scales.

Own paid customer acquisition for EdTech programs across Meta, Google, YouTube, and other platforms. Plan, launch, optimize, troubleshoot, and scale campaigns while improving qualified leads, CPL, CAC, ROAS, and enrollments. Analyze full-funnel performance, connect advertising data with CRM and sales outcomes, optimize creative and landing pages, and implement tracking, automation, and AI workflows. The role requires direct online education experience, hands-on campaign management, strong analytical skills, and ownership of campaign results.

Own B2B pipeline generation as KodeKloud’s first dedicated B2B marketer. Responsibilities include scoring and segmenting product-qualified accounts, building learner-to-team lifecycle campaigns, managing self-serve conversion, creating demand through webinars, podcasts, thought-leadership advertising, original research, and vendor-listing channels, and developing positioning, sales enablement, and attribution systems. This is a hands-on, individual-contributor role focused on pipeline dollars and building the marketing function from zero to one.

Own partner marketing strategy for an embedded financing platform, including positioning, messaging, partner-rep campaigns, product launches, enablement assets, events, and pipeline generation. Build scalable AI-powered workflows for sales teams, test new marketing plays, and measure success through partner-rep engagement, retention, and funded-deal velocity. The role requires strong B2B partner or product marketing experience, data fluency, persuasive copywriting, and ownership of measurable outcomes.

Localize Oromo-language software interfaces, support documentation, marketing campaigns, product listings, and e-commerce content. Ensure terminology, cultural relevance, formatting, brand consistency, and quality standards across projects. Collaborate with production and quality teams as an independent contractor, following reference materials and completing assignments on schedule. Native Oromo proficiency and professional translation or localization experience are required, with app, platform, social media, or web localization experience preferred.

Localize Wolof-language UI, technical documentation, marketing campaigns, product listings, and e-commerce content. Ensure terminology accuracy, cultural relevance, brand consistency, and high-quality linguistic standards while collaborating with production and quality teams. This independent contractor role offers flexible project-based work, with availability expectations of at least 2 hours per day or 10 hours per week.

Localize Malagasy-language software interfaces, support documentation, marketing campaigns, product listings, and e-commerce content. Ensure terminology accuracy, cultural relevance, brand consistency, and high-quality user experiences. Collaborate with production and quality teams on projects while following client specifications and reference materials. This is an independent contractor opportunity with fluctuating availability and no guaranteed hours or benefits.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Leads paid acquisition accounts, owning client results, retention, campaign strategy, execution, testing, measurement, reporting, and client relationships. Manages direct reports, coaches performance, ensures quality and timely delivery, resolves escalations, balances workloads, improves processes, and supports sales through audits and presentations. Requires extensive cross-channel advertising expertise across Google Ads, Microsoft Ads, LinkedIn, and Meta, plus strong analytical, organizational, communication, and leadership skills.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Own Edmentum’s national and regional event strategy, flagship conferences, regional activation playbooks, event budgets, vendor and agency relationships, and ROI reporting. Partner cross-functionally with Marketing, Sales, Creative, Product Marketing, Demand Generation, and Operations to deliver events, improve lead handoff, expand partnerships, and inform future investment. Travel domestically to 10–12 events annually.