Top Senior Marketing Jobs in Ann Arbor, MI

The Sr. Product Marketing Specialist will drive GTM strategies and messaging for identity security solutions, collaborating with product management, sales, and marketing teams.

Drive and scale partner-sourced demand by developing, executing, and measuring channel marketing programs. Build partner relationships, manage quarterly partner marketing plans and budgets, align global campaigns to partners, track partner metrics, and coordinate cross-functionally to grow partner-sourced pipeline.

Lead Bankrate's Marketing Creative pod as an AI-native creative leader: set creative standards, build AI-powered tooling and workflows to produce scalable channel-native variants, run rapid testing tied to revenue, partner cross-functionally, and hire/manage a small team and vendors.

Lead SEON's global B2B digital marketing transformation by building an AI-driven content, SEO/GEO, personalization and paid strategy. Drive ABX alignment, experimentation, conversion optimization, and measurable pipeline outcomes. Scale and coach a globally distributed, agile digital team and manage agency partners while aligning with product, sales, and GTM operations.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

As Customer Marketing Manager at Apollo.io, you'll lead customer advocacy by managing case studies, testimonials, and community engagement to support sales and build brand trust.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Lead the Enterprise Builder ABM program end-to-end: named account strategy, ERI benchmarking, executive engagement, ABM execution, BDR coordination, and $20M pipeline accountability. Design targeted account programs, measure account progression and deal quality, manage an ~$800K program budget, present results to executive leadership, and align Sales, Product, and BDRs to drive pipeline ROI.

The Senior Director, Commercial Growth Marketing will oversee digital demand generation strategy to enhance awareness and revenue within the Commercial segment, leveraging data-driven approaches and cross-functional collaboration.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

Manage and optimize paid media campaigns to drive profitable app installs. Plan, execute, test, and scale acquisition channels (Google, Microsoft, Apple, paid social, CTV/TV), run incrementality and creative tests, model app economics, and deliver insights to improve efficiency and user growth.

The VP of Growth Marketing leads global demand generation strategy, manages a multi-disciplinary team, and optimizes pipeline growth through collaboration with Sales and Marketing teams.

Lead U.S. Public Sector marketing strategy and execution focused on federal accounts and partners. Build annual plans, run flagship programs (summits, events, webinars), coordinate FedRAMP-related go-to-market motions, align partner/distributor activities, ensure compliant external claims, measure pipeline and partner impact, and drive cross-functional stakeholder alignment to produce measurable business outcomes.

Own positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives for firm owners, managing attorneys, and operations leads. Feed customer and competitive insights into product and packaging decisions. Create core GTM assets (pitch, product story, demo narrative, website messaging), support analyst relations, and partner with Sales Enablement, PMMs, and Demand Gen to ensure consistent messaging across launches and collateral.

Lead GTM programs and sales enablement to drive pipeline and revenue. Build messaging, segmentation, pricing alignment, sales tools, partner materials, and enablement metrics while partnering cross-functionally with product, sales, and partnerships.

Own and optimize marketing operations: execute multi-channel campaigns, build automations and AI/LLM-driven workflows (lead scoring, personalization), maintain data hygiene and attribution, ensure compliance (GDPR/CCPA), enforce QA, and produce SOPs and playbooks to scale marketing systems and integrations.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

Lead marketing systems, analytics, and attribution; own marketing tech stack and email programs; manage paid media and web/landing strategy; build internal tools and execute account-based programs; drive program management and operational excellence across marketing to align with revenue.

Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead development and execution of end-to-end digital marketing and ecommerce strategy. Oversee paid media (Meta, Google Ads), SEO/SEM, analytics (GA4, GTM), conversion optimization, A/B testing, digital merchandising (Dutchie), and reporting. Manage a small team, vendor relationships, budgets, and ensure cannabis and data-privacy compliance while partnering with retail, IT, and data teams to drive acquisition, engagement, and revenue.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead go-to-market strategy and execution for Corporate Legal products (including CoCounsel). Define positioning, messaging, and launches for AI-driven solutions; drive sales enablement, competitive analysis, product influence, lifecycle marketing, and executive communications. Mentor other marketers and collaborate cross-functionally to accelerate pipeline, adoption, and revenue.

Lead positioning, GTM strategy, and growth for advanced hosting products (VPS, Dedicated, Cloud). Drive upgrades and revenue, create content and enablement, partner with Product/Sales/Growth, and use market and customer insights to inform roadmap and pricing.