Top Senior Marketing Jobs in Ann Arbor, MI

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Leads website strategy, development, analytics, SEO, GEO/AEO, marketing technology integrations, privacy compliance, and vendor management across a multi-brand franchise portfolio. Owns website roadmaps, performance measurement, CRM integrations, cookie consent, technical SEO, and complex redesign and migration projects. Partners with Marketing, IT, Legal, agencies, and technology vendors to establish priorities, resolve roadblocks, improve digital performance, and deliver initiatives on schedule.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Leads go-to-market strategy and execution for new school launches, remodels, and major activations. Develops positioning, messaging, offers, media plans, marketing toolkits, community engagement, and local activation strategies. Partners cross-functionally to coordinate launches, improve underperforming locations, analyze performance, and drive enrollment growth. Manages project deliverables, market research, competitive analysis, sales enablement, mystery shopping, and post-launch optimization.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Own the company’s social media strategy, content publishing, community engagement, creator and UGC initiatives, and paid digital advertising. Grow audiences across major social and technology platforms, build communities, execute product launch and acquisition campaigns, manage advertising budgets, and optimize engagement, conversions, acquisition costs, and campaign ROI.

Own social media strategy, community management, paid advertising, and digital campaigns to grow ActAI’s audience and drive user acquisition. Responsibilities include creating content, managing UGC and creator partnerships, engaging technology communities, optimizing paid campaigns across major platforms, and tracking engagement, conversion, acquisition costs, and ROI.

Own Roo’s full-funnel growth strategy for independent veterinary hospitals, spanning acquisition, activation, retention, and expansion. Manage budget and channel mix, lead paid and B2B campaigns, improve first-shift conversion, develop reactivation programs, and partner across sales, product, lifecycle, pricing, brand, and analytics. Establish rigorous measurement through attribution, testing, cohort analysis, CAC, LTV, and payback metrics. Build the hospital growth program from scratch and allocate investment toward measurable business outcomes.

Own LanceDB’s technical product marketing, including benchmarks, demos, technical deep dives, reference architectures, competitive intelligence, sales enablement, and product update videos. Partner with Engineering, DevRel, Sales, customers, and external contributors to create credible technical proof for AI researchers and platform engineers. Build hands-on demos, translate technical results into market-facing content, support launches and events, and guide competitive positioning.

Build and lead Cyera’s threat research publishing program, translating AI, data, and identity security research into reports, blogs, webinars, and conference content. Develop go-to-market plans, support Sales and Customer Success, amplify research through media and analyst channels, monitor competitive threats, and measure engagement, coverage, and influenced pipeline. The role requires strong cybersecurity knowledge, technical writing, research communications, and collaboration with security researchers and product teams.

Develop differentiated product messaging and positioning for cybersecurity solutions. Lead product launches, create buyer-facing content, support demand generation and upsell initiatives, conduct customer research, enable sales and channel partners, and represent the company externally. The role requires translating complex security concepts into clear narratives while influencing stakeholders and supporting rapid product growth.

Owns positioning, messaging, competitive intelligence, content, and sales enablement for Moby, Triple Whale’s AI product. The role translates complex AI capabilities into customer value, develops market differentiation, evaluates competing solutions, creates collateral and demonstrations, and serves as an AI evangelist. The manager collaborates closely with Product, Engineering, Sales, Customer Success, Growth, Brand, and executive leadership to improve product adoption and go-to-market effectiveness.

Own go-to-market launches, weekly product drops, and product marketing for the platform team. Develop positioning, messaging, customer communications, demos, videos, social content, and visual assets. Coordinate cross-functional launch activities, measure reach and adoption, gather customer insights, and improve future launches. Translate technical platform improvements into clear customer benefits while supporting product decisions, customer education, and enablement for sales and customer success teams.

Own global marketing campaign operations and Marketo Engage administration across planning, build, launch, QA, governance, database quality, consent, deliverability, reporting, and Salesforce integration. Develop standardized workflows, templates, audience segments, and intake processes while partnering cross-functionally. Identify and deploy automation and AI solutions using Power Automate, Copilot Studio, and approved tools, improving campaign speed, quality, data accuracy, and operational efficiency.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Lead Fleetio’s thought leadership and content marketing strategy across fleet management and transportation. Develop research, reports, white papers, articles, webinars, executive content, and presentations. Manage editorial calendars, content workflows, distribution, SEO, demand generation, and performance measurement. Collaborate with Product Marketing, Customer Marketing, Creative, Growth Marketing, Revenue Marketing, Sales, and executives to create content that builds brand authority, generates pipeline, and supports revenue growth.

Leads digital marketing strategy and execution across B2C Homecare and B2B Research divisions. Owns HubSpot Marketing Hub administration, governance, automation, integrations, data quality, and reporting. Oversees websites, SEO, SEM, email, social media, digital advertising, lead generation, customer journeys, and campaign optimization. Manages digital marketing staff, agencies, vendors, and technology partners while collaborating with Marketing, IT, Salesforce, and business stakeholders to improve performance and marketing technology capabilities.

Own external user acquisition for ClassDojo’s consumer products by developing strategy, running end-to-end growth experiments, testing paid and unpaid channels, and scaling successful programs. The role focuses on social and influencer partnerships, ROI measurement, conversion optimization, experimentation frameworks, and cross-functional collaboration with Product, Creative, Data, and Marketing. It is a highly autonomous individual-contributor role with potential future people leadership.

Lead regional field marketing strategy and execution across digital campaigns, email, events, webinars, partner channels, and ABM programs. Partner with Sales to generate qualified leads, pipeline, and revenue. Manage agencies, vendors, event partners, budgets, CRM and marketing automation workflows, while measuring campaign ROI, attribution, conversion, and pipeline contribution. Conduct market analysis and provide performance reporting to optimize regional initiatives.

Own and evolve Element451’s brand design system across web, digital marketing, product marketing, sales enablement, events, and video. Create clear visuals for complex AI and product concepts, develop scalable templates and motion systems, collaborate with internal teams and web agencies, and manage external creative partners. The role requires hands-on brand, marketing, motion, and short-form video design while maintaining a cohesive visual identity across channels.

Manages marketing technology operations by translating business needs into technical requirements, coordinating cross-functional delivery, improving marketing automation and data workflows, monitoring platform reliability and data quality, building performance reporting and AI-powered solutions, and embedding privacy, security, accessibility, consent, and governance controls.

Own Splice’s organic social strategy and Discord community, including content planning, creation, publishing, audience engagement, community programming, moderation, analytics, reporting, and growth across additional brands. The role requires deep music-production fluency, hands-on content skills, strong community-building experience, and the ability to translate performance data into marketing decisions.

Own Hudu’s product positioning, messaging, competitive strategy, launches, sales enablement, website messaging, customer adoption campaigns, research, and performance measurement. Partner with marketing, product, sales, customer success, and content teams to support MSP and internal IT audiences. Develop go-to-market plans, competitive materials, launch assets, and customer insights while tracking pipeline, adoption, win rates, and enablement effectiveness.

Own lifecycle marketing strategy and execution across onboarding, activation, upgrades, retention, and win-back programs. Build and optimize HubSpot workflows, segment and personalize communications, run experiments, analyze cohorts and funnels, and report results. Lead lifecycle requirements for an email platform and user-profile migration while monitoring deliverability, consent, suppression, and engagement metrics. Partner cross-functionally with Marketing Operations, Product, Engineering, Sales, and Customer Success.