Top Senior Marketing Jobs in Ann Arbor, MI

Lead go-to-market strategy and execution for Jane's AI-powered platform products, drive pricing and packaging, develop positioning and messaging, run cross-functional launches, translate customer insights into product direction, and represent the company at industry events to drive adoption and revenue.

Own and scale lifecycle marketing programs across Docker’s Container and AI products. Build email and in-product campaigns, automate PQL and renewal motions, validate audiences and usage signals, manage suppressions, perform QA, monitor launches, troubleshoot data issues, translate technical signals into messaging, and operationalize reporting. Partner with data, sales, renewals, design, and agency teams while sequencing priorities into a scalable lifecycle roadmap.

Lead product marketing strategy for Cents’ growing software product suite. Responsibilities include audience research, ideal customer profile definition, go-to-market planning, product positioning and messaging, launch management, sales and customer success enablement, and competitive intelligence. The role partners closely with the VP of Marketing and product team while building marketing systems and leading strategic initiatives.

Develop and execute product marketing strategies for semiconductor timing solutions. Partner with customers, sales, engineering, and marketing teams to identify opportunities, secure design wins, create technical and business collateral, deliver training, analyze markets and competitors, forecast revenue, and translate customer needs into product requirements. Responsibilities also include pricing, business planning, product lifecycle support, and customer engagement across data center, cloud, communications, consumer, and automotive markets.

Manage integrated omnichannel marketing campaigns from planning through execution, aligning channel tactics, deliverables, timelines, and partners. Own the integrated marketing calendar and campaign workflows in Asana, partnering with creative and marketing teams on messaging and launches. Coordinate campaign performance reviews, identify learnings, and inform future strategies. Track competitive activity across channels while supporting cohesive brand storytelling and measurable business growth.

Leads brand partnership marketing strategy, sponsorship development, and end-to-end activation programs across live events and marketing initiatives. Oversees partner relationships, earned media, customer acquisition, go-to-market alignment, budgets, performance measurement, and ROI reporting. Collaborates cross-functionally with brand, creative, social, analytics, communications, and agency teams while coaching a team and presenting recommendations to senior leadership.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Lead end-to-end email and SMS marketing campaigns, including strategy, template development, segmentation, deployment, compliance, A/B testing, and performance analysis. Use Salesforce Marketing Cloud and Attentive to create personalized, data-driven messaging. Coordinate with content, design, and marketing teams, manage campaign timelines and KPIs, support channel integrations, and present insights to stakeholders while improving engagement and conversions.

Leads email and SMS marketing strategy, campaign execution, segmentation, automation, compliance, analytics, and performance optimization. Manages and mentors marketing strategists and specialists while collaborating with content, design, IT, and marketing teams. Oversees Salesforce Marketing Cloud and Attentive campaigns, develops data-driven insights, improves workflows and engagement, and presents results to senior executives. Requires occasional travel to Nashville.

Lead product marketing for Stripe’s Revenue suite, including Billing, Invoicing, Tax, and Revenue Recognition. Develop product narratives, customer insights, go-to-market strategies, demand-generation partnerships, cross-product packages, sales enablement, and commercialization plans. Collaborate with Product, Engineering, Sales, Partnerships, and Marketing teams while using data to identify opportunities and communicate technical product benefits to business and finance audiences.

Own end-to-end product marketing for assigned Unity product areas and launches. Develop positioning, messaging, go-to-market plans, audience definitions, sales enablement, partner marketing, competitive intelligence, and developer-focused content. Measure launch performance and translate customer feedback into actionable insights. The role requires independent execution, strong technical writing, comfort with ambiguity, data literacy, and practical use of AI tools. Game production, developer-platform, AI/ML, partner marketing, and contract experience are advantageous.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Lead CatholicVote’s marketing presence across social media, grassroots advocacy campaigns, events, sponsorships, and field activations. Develop high-impact campaigns, oversee social and graphic design teams, manage vendor and partner relationships, and communicate with executive leadership. The role requires strong social strategy, event execution, team leadership, and alignment with Catholic culture and mission.

Develops and manages marketing strategies for a portfolio of financial advisor teams across the Northeast. The role analyzes growth opportunities, creates marketing plans and budgets, monitors performance, recommends actions, and drives advisor accountability. It partners with Practice Management, Advisor Marketing Specialists, Corporate Marketing, and other stakeholders to coordinate execution. Responsibilities include Salesforce and dashboard analysis, documentation, presentations to leaders and advisors, budget optimization, cross-functional initiatives, and testing AI-enabled marketing tools. The position is remote with approximately four to six annual trips.

Manage Egnyte’s website content, structure, performance, and optimization. Lead web projects from scope through launch, collaborate with marketing, creative, development, analytics, and sales teams, and use analytics, SEO, AEO, and conversion testing to improve results. Maintain accurate site content, guide designers and agencies, review implementations for accessibility and speed, and prioritize initiatives based on business impact.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Plans and executes multichannel marketing campaigns, including social media, email, paid advertising, content, PR, and internal communications. Creates content, tracks and analyzes campaign performance, optimizes tactics, manages vendors and budgets, updates the website, supports digital and in-person events, contributes to marketing strategy, and mentors junior team members.

Conduct a comprehensive digital marketing and enrollment diagnostic, analyze funnel and campaign performance, research competitors and search behavior, identify low-cost growth opportunities, and translate data into actionable recommendations. The consultant will evaluate SEO, acquisition channels, audience segments, conversion performance, attribution, and measurement gaps; present findings to leadership; and help implement approved strategies to increase qualified leads and applications.

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Own and optimize the global Eloqua marketing automation platform. Build campaigns, nurture programs, workflows, forms, landing pages, segmentation, lead scoring, and integrations with Salesforce. Monitor platform health, deliverability, data quality, synchronization, compliance, and campaign performance. Partner with Marketing, Sales Operations, IT, Legal, and vendors to translate requirements into scalable solutions, troubleshoot issues, train users, maintain documentation, and establish governance standards.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Develop strategic messaging and polished website copy for B2B clients, especially technology, SaaS, cybersecurity, AI, and healthcare companies. Responsibilities include creating positioning frameworks, value propositions, messaging pillars, website content, headlines, calls to action, and persona-specific messaging. Conduct client discovery, competitive research, and stakeholder interviews; collaborate with designers, developers, strategists, and SEO specialists; edit existing copy; and ensure all deliverables are clear, accurate, differentiated, conversion-focused, and on-brand.