Top Senior Marketing Jobs in Ann Arbor, MI

The Manager of Customer Marketing will drive adoption, retention, and expansion for K-12 customers, designing programs, executing campaigns, and aligning with cross-functional teams.

Lead lifecycle strategy and execution for membership and incentive programs across email and push. Own segmentation, personalization, experimentation, and analytics partnerships to drive member awareness, progression, redemption, and re-engagement while managing cross-functional stakeholders, program economics, and roadmap prioritization.

Lead the strategy and execution of OneSpan's product marketing for cybersecurity solutions, managing a team and collaborating across functions to drive go-to-market initiatives and market understanding.

Lead Avantpage's integrated marketing function, developing go-to-market strategy, demand generation, product and brand marketing, and marketing operations. Drive pipeline and revenue growth, oversee analytics and CRM/automation, guide product launches and sales enablement, and manage a team of three while aligning cross-functionally with Sales, Client Services, Innovation, and Executive Leadership.

Lead end-to-end brand marketing for MyFitnessPal: own annual brand plan, manage creative/media agencies, drive campaign development and execution across channels, apply brand analytics and AI-enabled governance, track performance and budgets, and translate insights into strategic recommendations for senior leadership.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

Lead end-to-end marketing for an early-stage B2B SaaS startup: define brand and positioning; build content and demand-generation engines; run campaigns tied to pipeline; enable sales; measure marketing-to-revenue performance; and secure industry presence via events, webinars, and thought leadership. Hands-on execution and people management required.

Lead global strategic marketing for new product innovation and pipeline commercialization in aesthetics and reconstruction. Generate insights, define early commercialization strategy (positioning, pricing, evidence needs), drive launch readiness and market shaping, lead cross-functional governance, and build enterprise marketing capabilities and thought leadership to translate early-stage innovations into clinically credible, compliant, and commercially viable offerings.

Lead strategy and commercialization of consumer subscription offerings to drive acquisition, engagement, retention, and lifetime value. Influence product roadmaps, own go-to-market planning and execution, develop positioning and promotions, partner with analytics and growth channels, measure performance, and manage cross-functional workstreams to optimize subscriber and recurring-revenue growth.

Interim senior marketing leader to own brand strategy and product marketing for a CPG relaunch. Lead positioning, packaging strategy, customer research, marketing calendar, and cross-functional alignment with growth and retail. Run brand channel strategy, oversee creators/partnerships/social/HCP efforts, and execute Black Friday/Cyber Monday brand campaigns during a ~six-month maternity leave.

Lead partner marketing strategy for executive alliances and GSIs/hyperscalers, translate partnership objectives into integrated GTM plans, drive pipeline and partner-sourced revenue, manage executive stakeholder engagement, and lead cross-functional execution, measurement, and optimization of scalable partnership programs.

Lead B2B marketing for AI, data, cloud, and cybersecurity portfolios: define positioning, website and content strategy, thought leadership, branding, and GTM for new service lines while collaborating with engineering and execs to translate technical solutions into business value.

Lead brand strategy and execution for a venture-backed health company: own positioning, paid/earned/content programs, lifecycle marketing, measurement, budget, and build/coach a marketing team while partnering cross-functionally and with external agencies.

Lead and own the marketing operations tech stack architecture (Salesforce, Marketo, engagement tools). Build solutions end-to-end, troubleshoot routing and sync issues, run Marketo campaign operations, manage lead lifecycle and handoffs, document systems, partner with Sales/RevOps, and launch new tools and initiatives independently.

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

The Senior Commercial Bid and Content Marketing Manager is responsible for developing client-facing materials, overseeing content marketing, and collaborating with various teams to drive business growth.

Lead and grow a product marketing function for Prolific's human data platform. Own positioning, messaging, launches, packaging, and go-to-market strategy; manage three PMMs; align Product, Sales, and vertical marketing; run market and competitive research and build sales enablement.

Lead performance marketing for owned channels to drive pipeline and revenue. Own strategy and execution for lifecycle, segmentation, CRM programs, and full-funnel campaigns. Partner with Sales, Product, Creative and Analytics to improve MQL/SQL definitions, attribution, cohort analysis, and conversion. Manage budgets, forecasts, experimentation, and a small demand-gen team to optimize funnel velocity, cross-sell penetration, and measurable revenue outcomes.

Own and scale Hatch's partner program end-to-end: launch integrations, run co-marketing/co-sell campaigns, enable partners with collateral, coordinate partner events, create repeatable playbooks, maintain partner relationships, and track/optimize partner-driven pipeline and referral ROI.

Own and execute demand strategy for a program area: build integrated multi-channel programs, run experiments, optimize campaigns, manage budgets and vendors, align cross-functional teams, and report on pipeline and revenue impact.

Lead creative strategy across multiple high-volume performance marketing accounts, translate ad and campaign metrics into insight-driven briefs, build and run testing frameworks, apply channel-specific tactics (paid social, OOH/DOOH, programmatic), present recommendations to clients, partner with creative teams, and champion AI workflows to iterate creative performance.

Lead go-to-market strategy, positioning, messaging, and launches for Ag Hub products. Develop tailored value propositions, enable sales and success teams, create launch and sales enablement materials, monitor market and competitive feedback, and partner cross-functionally with Product, Sales, Customer Success, and Marketing to drive adoption and measure post-launch performance.

Lead product marketing and provider brand strategy for a virtual eating-disorder treatment program. Craft messaging, personas, and customer journeys; execute go-to-market plans for new services; build provider engagement and loyalty through advisory boards, content, and channel enablement; partner with executives and cross-functional teams to drive positioning, retention, and clinical authority.

Lead operational strategy for partner marketing programs, building scalable processes, AI-driven automation, and reporting to drive partner-sourced revenue. Manage MDF/payment workflows, budget operations, partner data models, dashboards, and cross-functional execution with Marketing, IT, Finance, Legal, and leadership.

Lead and scale demand generation for a B2B SaaS platform: own paid media, lifecycle and digital campaigns, manage a ~$1.5M media budget, implement experimentation and AI-driven workflows, align marketing with sales, and improve reporting, attribution, and pipeline performance.