Recruitment Trends.

Foundational tips that will help you write scannable and compelling job descriptions.

We know employer branding is important, but how do we calculate its value?

When you’re in the tech recruiting game like us, you end up looking at a lot of careers pages. For the most part, it’s an enjoyable experience. A careers page often offers an unfiltered look into a company’s culture and philosophy, providing a sense of what it’s really all about.

Just as marketers must tailor their sales messaging to individual customer personas, however, so too must recruiters tailor their cultural messaging to individual candidate personas.

It’s important to understand what an EVP is and how to properly create one.