Jobs at The LEGO Group

Leads Western Europe's digital and ecommerce marketing strategy across Amazon and marketplace platforms. Owns regional retail media strategy, multi-million-euro budgets, full-funnel campaigns, measurement, and Amazon Ads relationships. Manages eight digital marketing specialists and collaborates with sales, ecommerce, marketing, demand planning, trade marketing, global media, and agency teams. Develops future-facing strategies for emerging marketplaces, SEO, GEO, AI-driven search, and agentic commerce while aligning regional and global priorities.

Manage order fulfillment, inventory execution, and order quality for assigned accounts across B2B and retail channels. Use SAP, Excel, and reporting tools to analyze orders, identify issues, improve processes, and increase fulfillment transparency. Collaborate with cross-functional teams to resolve root causes, align priorities, and ensure timely delivery from distribution centers to customers across multiple countries or a defined region.

Develop scalable, hands-on LEGO experience concepts for marketing activations, product campaigns, and brand moments. Translate partner needs, shopper insights, and business objectives into physical and spatial concepts using sketches, prototypes, models, and visual storytelling. Lead brainstorms, workshops, and creative reviews while collaborating with design, engineering, production, and external partners. Balance creative ambition with feasibility, scalability, cost, quality, and execution requirements.

Lead creative strategy for LEGO’s Brick Based Marketing Studio, translating ambiguous partner and business needs into scalable marketing concepts. Guide designers and multidisciplinary teams through briefing, ideation, development, validation, pitching, and approval. Safeguard creative quality, mentor contributors, present recommendations, and balance ambition with feasibility, cost, scalability, and brand impact. Help establish the Studio as a trusted strategic creative partner and identify new opportunities for brick-based marketing experiences.

Partner with the CEO to prioritize time, prepare governance and Executive Leadership Team activities, manage communications and stakeholder engagement, and ensure follow-through on key priorities. Lead and develop a 16-person Executive Support Team, establish support standards, strengthen operational excellence, and build succession capability. Coordinate Board and Committee processes, manage sensitive relationships, and champion digital and AI-enabled improvements across the executive support function.

Lead complex enterprise technology programs from inception through delivery and value realization. Align Product, Engineering, Business, and market teams; identify architectural gaps; establish governance, milestones, finances, risks, dependencies, and escalation paths; and support executive decision-making. The role requires influencing senior stakeholders without direct authority, coordinating vendors and implementation partners, and driving strategic technology outcomes across interconnected programs.

Lead indirect procurement sourcing, contracting, negotiations, supplier relationship management, category strategies, risk mitigation, cost savings, and productivity initiatives. Analyze market and financial trends, ensure contractual and supply chain compliance, and support cross-functional projects. Manage categories including professional services, IT, and distribution while collaborating with local, regional, and global stakeholders. Use Power BI and other digital tools to provide procurement insights and reporting.

Owns local marketing execution for LEGO Discovery Centres in Birmingham and Manchester. Translates global campaigns and toolkits into locally relevant campaigns, activations, and events; coordinates agencies, partners, global marketing colleagues, and on-site teams; and uses market and campaign performance data to improve attendance and commercial results. The role is based in London with hybrid working and includes coordination of 4–5 on-site events annually.

Execute, optimize, quality-check, and report on paid social campaigns across Meta and other platforms. Translate commercial priorities into activation plans, manage budgets and audiences, apply tracking and attribution frameworks, conduct structured experiments, and provide performance insights. The role supports LEGO Retail campaigns while developing specialist expertise in paid social, analytics, testing, automation, and AI-powered optimization.

Leads the newly established Marketing Data Enablement and Operations function. Sets its strategic vision and operating model, builds scalable commercial data platforms and processes, drives cross-functional transformation, translates technical complexity into business value, influences executive stakeholders, and develops a geographically dispersed multidisciplinary team. The role requires strong technical understanding, transformation leadership, operating-model development, stakeholder management, and exceptional people leadership.

Own general ledger accounting and month-end close activities for Korea, Malaysia, and Singapore. Review journal entries, reconciliations, and financial reporting; investigate and resolve balance sheet issues; support audits and respond to audit queries; and improve accounting processes and reporting quality. This is a temporary one-year hybrid role based in Singapore with no relocation support.

Design and build resilient software for manufacturing environments, translating production processes and knowledge into scalable digital solutions. Responsibilities include shaping architecture, developing hybrid cloud and edge systems, implementing CI/CD, automated testing, observability, containerized deployments, and infrastructure as code. The role collaborates with engineering, product, and manufacturing specialists to investigate requirements, make technical decisions, and operate secure software reliably despite connectivity and availability challenges.

Supports general ledger accounting and accurate financial reporting for entities across Australia, Japan, and New Zealand. Reviews reconciliations and journal entries, performs variance analysis, ensures statutory and tax compliance, supports audits, resolves complex accounting issues, and provides technical general ledger guidance. The role also drives process standardization, automation, continuous improvement, and finance transformation initiatives across APAC operations.

Leads the design and continuous improvement of LEGO Insiders member journeys across branded and non-branded channels. Establishes journey frameworks, lifecycle phases, channel standards, mapping processes, personas, and prioritised touchpoints across acquisition, onboarding, and retention. Uses member feedback, satisfaction insights, segmentation, and analysis to improve personalised experiences and commercial outcomes. Partners with CRM, Membership Operations, Product, Technology, and channel teams to align stakeholders and deliver consistent omnichannel experiences.

Develop and improve LEGO Insiders’ end-to-end membership journeys across branded and non-branded channels. Create journey maps, apply lifecycle phases, analyze channel and touchpoint performance, and use member insights, personas, segmentation, and satisfaction data to recommend improvements. Collaborate with CRM, personalization, digital product, marketing, and technology teams to deliver seamless, personalized experiences and clear journey documentation.

Lead LEGO’s global music portfolio and establish music as a growth platform. Define long-term product strategy, identify opportunities across products, experiences, partnerships, content, licensing and platforms, and oversee initiatives from concept through lifecycle management. Build music ecosystem partnerships, shape youth-focused consumer propositions and campaigns, and align global design, marketing, entertainment, digital, licensing and commercial teams to strengthen brand relevance, cultural resonance and business performance.

Leads Iberian customer operations across order-to-delivery activities, distribution, order management, customer service, retail inventory, and demand planning. The role manages and develops a team, improves cross-functional processes, coordinates with retailers and logistics stakeholders, and applies SAP and generative AI to make operations more efficient. It requires fluent Spanish, strong business English, and hybrid work from the Madrid office three days per week.

Leads strategy, transformation, insights, analytics, digital, and sustainability for LEGOLAND Parks & Experiences. Advises senior executives and the Merlin Board, oversees strategy and PMO teams, supports confidential CEO-sponsored initiatives, aligns LEGO and Merlin stakeholders, and drives strategic execution, performance visibility, organizational capability, and future leadership development across global, multifunctional teams.

Oversee general ledger activities, including balance sheet reconciliations, journal approvals, variance analysis, statutory reporting, audits, tax requirements, and government submissions. Serve as a key contact for accounting matters, manage stakeholder relationships, coach junior colleagues, resolve complex issues, and support process improvements within the shared-service finance function.

Lead end-to-end recruitment for global Operations roles, primarily supporting the Nyiregyhaza manufacturing site. Partner with hiring leaders and HR teams, source and select talent from engineering through director level, build talent pools, provide market insights, coordinate recruitment support, improve candidate and onboarding experiences, and advance diversity and inclusion initiatives.