Job Description
Join LEGO Botanicals to drive impactful marketing campaigns and expand our brand's reach. Collaborate with teams to enhance our adult consumer base and transform LEGO from kids' toys to elegant home displays. We seek a creative and analytical marketer with strong communication skills.
Core ResponsibilitiesDrive marketing campaign development from brief development through to execution and results tracking, working collaboratively with various stakeholders and working teams- LEGO Agency, Markets, branded Retail, and communication channel teams.
Support the portfolio/product development process by collating and providing relevant data and insights on consumers and commercial performance, and leading research streams for the franchise.
Drive the selling-in process, highlighting the key strengths and benefits of the portfolio and marketing plan, to support the needs of markets’ customer development teams.
Partner with the Cross Franchise Marketing team on the implementation and continued optimization of the franchise VI/packaging and brand guidelines
Manage the day-to-day collaboration with internal and external partner, ensuring plans & activities that are cohesively aligned with the Botanicals branding.
LEGO Botanicals is one of our biggest and most important franchises that play a crucial role in developing our adult women user base. Your work will have a huge impact on the overall growth of the adult consumer group and set a standard for how we market differently and creatively to this audience!
Be part of bringing the joyful aesthetics of LEGO Botanicals to more women and girls worldwide and expanding our brand footprint from “toys in kids’ room” to a beautiful display in home.
Do you have what it takes?A background in marketing or a related business field, coupled with several years of experience in marketing and brand development, ideally in campaign creation
Is proficient and comfortable in both left and right brained thinking –systematic and analytical in supporting the business planning and marketing strategy development; creative and imaginative in driving the communication/marketing campaigns
Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
A team-player with a collaborative attitude, able to drive conversations across diverse teams (e.g., Agency creatives, channel owners, product design teams, Global Insights team, IP partners, etc.)
Can comfortably shift from high-level strategic thinking/ planning to day-to-day project management and execution.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Background in marketing or related business field
- Several years of experience in marketing and brand development, ideally in campaign creation
- Ability to combine analytical and creative thinking for strategy and campaign development
- Effective presentation and writing skills to convey concise, compelling messages
- Proven ability to collaborate across diverse teams and manage stakeholder relationships
- Ability to shift from high-level strategic planning to day-to-day project management and execution
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
