Job Description
Ready to bring our LEGO® products to life through impactful visual product and packaging communication?
This is your chance to creatively lead and oversee the visual packaging development across several franchises for the LEGO® Group.
This is a Billund-based position, working in line with our Best of Both principles, with an expectation of being in the Billund office at least three days per week.
Core Responsibilities
Be creatively accountable for the packaging and product communication across multiple allocated projects – ensuring impactful, relevant & compelling visual storytelling and creative executions.
Succeed through others – mainly strategic partners or internal teams.
Creatively lead, oversee and manage with creative direction, guidance and inspiration.
Ensure engaging product activation & inspiring play experience that sparks imagination & create inner stories.
Navigate a complex stakeholder landscape across Marketing, IP Partners and LEGO Designers, basing creative decisions and direction on clear strategic, brand and executional considerations.
Shape and support the creation of a visual identity/principal design for packaging to ensure all precautions, decisions and direction are done based on what is feasible in execution.
Contribute proactively beyond your own area of responsibility, helping to drive cross-functional initiatives and improvements across our business and partner network.
Play your part in our team succeeding
We are looking for a Creative Manager who is passionate in leading the creative packaging execution through partners and individuals.
We are looking for a strong, resilient creative who is comfortable navigating constant challenges and an ever-changing environment. You will join a broader team of Creative Managers, each leading their own projects while supporting one another through collaboration, guidance and creative sparring.
OLA Visual Studio is responsible for the product and packaging communication across the entire LEGO® portfolio – activating the uniqueness of each LEGO® product, play experiences and passion points into appealing and vibrant visual storytelling and engaging communication.
We are part of the bigger in-house creative agency (Our LEGO Agency) leading all the global creative work, campaigns, experiences and packaging for the LEGO Group.
There is a desire for more bravery and bolder ideas, so it is an exciting time to join us in this role!
Do you have what it takes?
A proven and experienced senior creative (Art Director or Graphic Designer) with a proven track record and know-how in visual product and packaging communication.
Able to translate marketing objectives and briefs into compelling communication.
Able to work in a structured, proactive and self-driven way.
Confident in taking a clear point of view, while demonstrating resilience, self-confidence and an open, inspirational communication style when leading teams and partners.
Excellent communication skills, with the ability to inspire and engage others.
Able to act as the creative bridge between stakeholders, internal teams and partners, helping to influence, align, spar, clarify and solve challenges as they arise.
Be the natural go-to person - role-modelling good team behaviour and feedback culture.
Help develop the skills of others through guidance and creative sparring.
Foster a positive environment, culture and collaboration across internal graphic designers, freelancers, partners and stakeholders.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Proven senior creative experience (Art Director or Graphic Designer) with a track record in visual product and packaging communication.
- Ability to translate marketing objectives and briefs into compelling visual communication.
- Experience leading and managing creative partners, freelancers and internal teams with clear creative direction.
- Strong communication skills with ability to inspire, influence and engage stakeholders.
- Structured, proactive, and self-driven working style.
- Experience shaping visual identity/principal design for packaging with feasibility for execution.
- Experience navigating complex stakeholder landscapes (Marketing, IP partners, designers).
- Ability to mentor, develop skills of others, and role-model feedback culture.
- Willingness and ability to work from Billund office at least three days per week (hybrid requirement).
- Willingness to undertake Child Safeguarding Background Screening if role has high engagement with children.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
