Job Description
We are looking for an eCommerce Marketing Manager to define and deliver retail marketing strategies and campaigns.
With the significant shopper shift to online purchasing for toys and the rapid growth of the LEGO Group’s B2B eCommerce retailer partners, we are passionate about ensuring a strong brand experience both online and offline. This is your chance to be a part of this digital transformation!
Core Responsibilities
- Create and execute full-year strategic marketing/promotional plans for specific eCommerce sites across local ecommerce retailers (e.g. e-com calendar, paid search, social, newsletters, landing pages, etc).
- Support sales in key customer planning and negotiation activities, development and execution of off-site traffic driving plans.
- Responsible for creating detailed campaign/activity plans in collaboration with KAMs and customers
- Lead on-platform advertising execution for key partner sites (e.g. Amazon) while upholding LEGO brand values and tailoring approach to specific markets and Partners.
- Perform market analysis including understanding changes of LEGO product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channels.
- Analyze key competitor actions & strategies and emerging trends in eCommerce Marketing.
- Conduct promotional activity analysis – understanding lift and return on investment from promotional activity; develop insights and provide recommendations for marketing strategies for partner sites.
- Support development of local platform marketing strategy, including assortment portfolio by partner, pricepoint guidelines, promotional guidelines, strategies to avoid channel conflict.
- Drive SEO and SEM strategy within retailers. Coordinating with external agency and digital marketing manager to optimize performance.
Play your part in our team succeeding
The Ecommerce team is a young and growing part of LEGO TURCAT’s Sales team, leading strong growth in the overall TURCAT business as a strategic priority channel. This role will lead ecommerce marketing planning and execution across all key accounts including the management of on-site advertising to drive growth.
The successful applicant is expected to bring digital/ecommerce expertise and experience to not only drive the success of the channel, but to help build stronger digital capabilities in the Sales team and overall BU TURCAT to innovate for the future.
Do you have what it takes?
- Familiarity with google analytics or equivalent tools.
- Work experience in eCommerce - either on customer or premium consumer brand side.
- Knowledge of eCommerce retail landscape and its dynamics.
- Understanding retailer’s needs on pure e-com and/or omni-channel business.
- Shopper-centric orientation - acting and developing on shopper and eComm platforms data & insights.
- Communication skills and interpersonal skills - ability to challenge colleagues and retailers constructively.
- Organizational and project management skills.
- Entrepreneurial mindset able to embrace test & learn culture .
- Ability to handle complexity.
- High level of resilience, adaptation and agility.
- Strong collaboration skills & cross- functional knowledge.
- Analytical and structured.
- Strong drive and energy.
#li-ph
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Familiarity with Google Analytics or equivalent analytics tools
- Work experience in eCommerce (brand or retailer side)
- Knowledge of eCommerce retail landscape and channel dynamics
- Experience with SEO and SEM strategy and optimization
- Experience managing on-platform advertising (e.g., Amazon) and paid search
- Ability to create and execute full-year promotional and campaign plans
- Analytical skills to conduct promotional lift/ROI analysis and market analysis
- Strong communication and interpersonal skills for cross-functional collaboration
- Organizational and project management skills
- Shopper-centric mindset and ability to act on shopper and eComm platform data
- Entrepreneurial, test-and-learn mindset and ability to handle complexity
- Resilience, adaptability, and high drive/energy
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
