Teams at The LEGO Group

Leads EMEA supply chain strategy, translating regional priorities into actionable plans that improve service, resilience, agility, sustainability, and cost-to-serve. Establishes governance and performance frameworks, develops business cases, coordinates executive reviews, and drives transformation through cross-functional influence. Partners with Global Supply Chain, Commercial, Procurement, Finance, Technology, and business leaders to align operational execution with long-term objectives.

Leads LEGO Design’s innovation strategy, creative vision, design systems, and foundational frameworks. Oversees multidisciplinary teams, innovation platforms, prototyping, testing, research, cultural foresight, creative expression, and strategic partnerships. Translates long-term creative direction into actionable portfolios and consumer experiences while enabling collaboration across design, marketing, product, R&D, and external partners.

Develops integrated communications strategies across owned, earned, shared, and paid channels. Responsibilities include creating multichannel campaign plans, mapping consumer journeys, using audience insights and effectiveness data, shaping creative ideas, presenting recommendations, engaging partners, improving planning processes, and collaborating across marketing and channel teams to deliver impactful brand experiences.