Sales Planning Articles

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Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Hey, Sales Managers! Want to Establish Data-Driven One-on-Ones? Here’s How.

In sales, we’re accustomed to data steering quarterly and annual reporting. But how can regular one-on-ones with direct reports become just as data-driven?

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Future of Sales Is Buyer Enablement

It's no longer about closing the deal yourself.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Mark Petruzzi and Paul Melchiorre Mark Petruzzi and Paul Melchiorre
Updated on April 24, 2024

The Key to Leading a Great Sales Team? Building It Right.

Here’s what you should look for in your sales reps and the professional styles you may find in the field. How you build your team will determine how you eventually lead it.

Image: Shutterstock / Built In
Chris Lynch Chris Lynch
Updated on April 23, 2024

How to Align Your Marketing Content With Sales Needs

Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.

Avetis Ghazaryan Avetis Ghazaryan
Updated on April 23, 2024

Drive More Sales by Capitalizing on High-Congregation Moments

High-congregation moments offer a natural opportunity to promote awareness of your brand. Here’s how to take advantage of them.

Image: Shutterstock / Built In
Courtney Parker Courtney Parker
Updated on April 23, 2024

Is Your Marketing Plan Meeting Customers Where They Are?

The era of anywhere conversions has arrived. Revamp your strategy, or you may get left behind.

Rohan Thambrahalli Rohan Thambrahalli
Updated on April 23, 2024

How Amazon Vendors Can Use AI-Optimization to Increase Sales

With the use of predictive AI, companies can set coupon promotions, ad spends, and price points to prevent sales slumps.

Bailey Reiners Bailey Reiners
Updated on April 22, 2024

Everything You Need to Write a Sales Engineer Job Description

Learn how to write a job description that will attract the best Sales Engineer out there with examples, a template and role overview.

Brian Nordli Brian Nordli
Updated on April 15, 2024

12 Best Open-Ended Questions for Sales Calls

Talk less, ask more.