Failing to optimize emails for mobile users can lead to lower open, conversion and click through rates. And that’s just the start.
Every marketer knows brand equity is important. Why can’t they agree on how to measure it?
There’s a case to be made for sales or marketing. Which is best? Well, it depends.
Longstanding campaigns. Consistent messaging. Team collaboration.
Why storytelling marketing works — plus eight examples showing how it’s done.
Programmatic ads bring campaigns to massive scale — for good and for ill.
Pay attention to crucial details such as budget, A/B testing and negative keywords.
Google isn’t the only distribution channel. But it’s one brands can’t ignore.
Create. Live. Sell. Combine all three to build a powerful personal brand.
Four ways savvy marketers use price to increase revenue and sales.
Brian Nordli
