What marketers need to know about the “mere exposure effect.”
A crash course in what brand lift is and how to measure it.
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
Meet the companies building the metaverse.
Marketing operations is a broad term that describes the people, processes and technology that enable a marketing team to operate efficiently at scale.
A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.
What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?
What’s your brand really communicating? Old-fashioned cultural studies are the ultimate decoder ring.
The movement long predates the organic grocery aisle.
Adam Thomas
