Expert Contributors Articles

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Brent Keltner Brent Keltner
Updated on April 24, 2024

How Do You Create an Authentic Buyer Journey? Stop Selling Your Product.

To create an authentic buyer journey and sell more, don’t tell your buyers about your product. Tell them how you can solve their problem.

Perri Maxwell Chaikof Perri Maxwell Chaikof
Updated on April 24, 2024

This Account Management Graph Kept Us — and Our Clients — Afloat in Economic Crisis

Look for clients in “positive pain.”

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Stuart Croft Stuart Croft
Updated on April 24, 2024

3 Reasons Product-led Growth Is Key to Successfully Scaling Your SaaS Company

Skeptical buyers don’t trust sales pitches. Let your product do the talking.

Ashish Srimal Ashish Srimal
Updated on April 24, 2024

4 Ways SaaS Vendors Can Turn a Cash Crunch Into a Growth Opportunity

The darkening economic forecast doesn’t have to spell doom for your company. In fact, it can be a time for growth.

Image: Shutterstock / Built In
Metin Kortak Metin Kortak
Updated on April 24, 2024

How to Make Compliance a Competitive Advantage

As a SaaS business, whatever space you operate in likely requires that you follow specific compliance guidelines. The good news is, despite the red tape, you can turn that compliance into an advantage.

Image: Shutterstock / Built In
Todd Olson Todd Olson
Updated on April 24, 2024

The Basics of Freemium: 3 Tactics That Drive Conversions

How to hit the functionality sweet spot — enough for users to fall in love and leave them wanting more.

Zach Servideo Zach Servideo
Updated on April 24, 2024

4 More Surprising Ways to Increase Your Work-From-Home Productivity

Productivity isn’t always about working. Sometimes you need space to let your mind (and body) wander, especially if you’re working from home.

Aphinya Dechalert Aphinya Dechalert
Updated on April 24, 2024

Work From Home or Work From Office — Why Not Both?

#WFH is the hottest work-related trend since the pandemic began. But not every business is feeling the vibe. Why not a hybrid approach?

Alex Howland Alex Howland
Updated on April 24, 2024

How Virtual Reality Technology Can Shape the Future of Remote Work

Three ways virtual technology can change how remote teams work long-term.

Paul Rowe Paul Rowe
Updated on April 24, 2024

How Do I Grow My Career as a Remote Worker?

With the rapid shift to remote work engendered by the pandemic, a lot of the tried-and-true methods for earning the trust and respect of your colleagues are in flux. But the same basic principles still apply.

Image: Shutterstock / Built In