Expert Contributors Articles

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Akber Ahmed Akber Ahmed
Updated on April 24, 2024

How Product Discovery Can Lead You to a UX That Really Solves Customers’ Problems

You may have found the “perfect” solution, but will people actually use it?

Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Here’s How to Harness Imposter Syndrome in Product Management

It might seem counterintuitive, but there are several reasons why feeling like a fraud can actually help you get better at your job.

Brooke Carter Brooke Carter
Updated on April 24, 2024

Growth PMs Need to Rethink Their Roadmap Prioritization Frameworks

Traditional frameworks don’t accommodate big-bet ideas with many inherent unknowns.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Startups Can Maximize Conversions With Free-Tier Pricing

Done right, free tiers can act like quicksand to keep customers with you.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

You Need to Know When to Fire a Customer

We work so hard to build a customer base that we despair at the thought of ever losing one. But sometimes, your relationship has run its course, and it’s smarter to let them go.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

What to Look for in Your Next Product Job

These tips will help you find a role that’s aligned with your goals, skills and values.

James Zhao James Zhao
Updated on April 24, 2024

Here’s How to Get to an MVP Faster

Creating a minimum viable product can be a daunting process. These are some ways you can find the leanest path to get there.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Engagement Is a Useless Success Metric. Track This Instead.

Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Don't Let Ego-Driven Development Drive Your Product Creation

An ego-driven development process is a recipe for failure. Make sure your focus is on the customers and not yourself.

Lillian Xiao Lillian Xiao
Updated on April 24, 2024

7 Ways to Improve Your Design Feedback

It can be hard to give design feedback, but here are a few simple tips to make yours more effective.