Expert Contributors Articles

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Joe Procopio Joe Procopio
Updated on April 24, 2024

Customers Don’t Want Amazing New Features. They Need Innovative Solutions.

I’ve built enough projects that flopped to know that it usually comes down to the same problem: The product was nothing more than a great collection of features.

Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Product Discovery?

Product discovery is a process typically undertaken by product teams, UI/UX researchers, UX designers, UI designers and company stakeholders.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How I Fix Broken Products For Struggling Startups

Believe it or not, our expert starts with the company’s vision.

Image: Shutterstock / Built In
Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Are Product Analytics?

Product analytics allow companies to assess the performance of a product or feature after it has been built and launched.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

This Is What You Need to Know Before You Can Price Your Product

The primer on COGS, indirect costs, model impact, CAC and LTV, markets and margins, competition, and value.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Use a Premortem to Predict the Future

What if there were a way to figure out the problems that a project would encounter before you started work on it? With a premortem, you can do just that.

Cortney Jacobsen Cortney Jacobsen
Updated on April 24, 2024

5 Ways to Predict Product Value When You Have Minimal Data

Make great priority decisions by creating a framework around these determinants.

Cortney Jacobsen Cortney Jacobsen
Updated on April 24, 2024

3 Essential Product Management Tools for Minimizing Chaos

Don’t take an ad hoc approach to your processes.

Erik Widman Erik Widman
Updated on April 24, 2024

Why Product Management Is Like Parenting

The principles of product management can help you to take care of your new baby. Here’s how.

Image: Shutterstock / Built In
Erik Widman Erik Widman
Updated on April 24, 2024

How to Parent Like a Product Manager

It turns out that raising a baby and product management have a lot of skills in common.

Image: Shutterstock / Built In