Expert Contributors Articles

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Erik Widman Erik Widman
Updated on April 24, 2024

Why Product Management Is Like Parenting

The principles of product management can help you to take care of your new baby. Here’s how.

Image: Shutterstock / Built In
Erik Widman Erik Widman
Updated on April 24, 2024

How to Parent Like a Product Manager

It turns out that raising a baby and product management have a lot of skills in common.

Image: Shutterstock / Built In
Nis Frome Nis Frome
Updated on April 24, 2024

Listening to Noise Will Ruin Your Product

The overwhelming majority of raw customer feedback is noise consisting of random, misguided or misaligned suggestions that will make your product worse.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Your Minimum Viable Product Needs an Email Content Campaign

Tapping the value of your email list could be the game changer that allows you to find elusive market fit.

Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Multivariate Testing?

Multivariate testing is a technique used to test a hypothesis against multiple modified elements within a product, web page or software.

Image: Shutterstock / Built In
Sam Stone Sam Stone
Updated on April 24, 2024

What I Wish I’d Known Before Becoming a Machine-Learning Product Manager

ML product management is a relatively new field, with companies still defining what the role looks like. Follow these tips for a successful career change. 

Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Jira?

Jira is an Agile project management platform that offers exceptional project tracking capabilities.

Image: Shutterstock / Built In
Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Using A/B Testing to Improve Conversions

How to get the most out of every experiment.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Here’s What to Do When You Have a Flawed Minimum Viable Product

Very few MVPs are complete successes out of the gate. The key is to correct course and try again.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Do You Actually Need to Build That Product?

Product managers face constant pressure to innovate, but research suggests the majority of ideas have no impact on a company’ s bottom line. So, how can you tell which ideas you should focus on and which are a waste of time?