Expert Contributors Articles

Anthony Corbo

Updated on April 24, 2024

A product strategy is a coordinated plan that states a business’s goals and the steps it will take for developing products.

Adam Thomas

Updated on April 24, 2024

Projections are useful because they give the rest of the organization a concrete idea of what you’re working on. Unfortunately, they can also set unclear expectations and raise questions that go unanswered. But a better tool exists.

Anthony Corbo

Updated on April 24, 2024

A product roadmap is a plan of action used to guide the development and evolution of a product over time.

Joe Procopio

Updated on April 24, 2024

Let’s go fast without breaking stuff — which means that sometimes, for some things, you have to go a little slowly.

Joe Procopio

Updated on April 24, 2024

Sorry, founders — a product requirements document isn’t sexy, but it is a must for building a successful product. Here’s what you need to write a winning PRD.

Joe Procopio

Updated on April 24, 2024

How startups can build products their customers will actually use.

Erik Widman

Updated on April 24, 2024

Let’s take another look at the ways in which product management gets you ready for parenthood.

Omar Rabbolini

Updated on April 24, 2024

Lots of things go into building a great product, but one of the most important elements is product narrative. Nailing it means the difference between being a flash in the pan and a household name.

Adam Thomas

Updated on April 24, 2024

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Matthew Urwin

Updated on April 24, 2024

Product marketing is the process of introducing a new product, or refining the positioning of an existing product, to a specific market, including determining the target audience, researching competitors and surveying the market landscape.