Expert Contributors Articles

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Natalie Ryan Natalie Ryan
Updated on April 24, 2024

4 Tips for Hiring the Best Chief Technology Officer

Here are the questions you need to ask.

Dhaval Jadav Dhaval Jadav
Updated on April 24, 2024

3 Strategies for Recruiting the Best Tech Talent Post-Pandemic

There’s just not enough candidates for all the open tech positions right now. That’s not an unsolvable problem, though.

Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.

Tom Walker Tom Walker
Updated on April 24, 2024

Should You Fire That Customer?

Sometimes a customer relationship just doesn’t work out. Here’s how to know if it’s time to call it quits, and some steps to take before you do.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In
Karen Rhorer Karen Rhorer
Updated on April 24, 2024

The Key to SDR Prospecting Is a Data-Driven Approach

Are your SDRs on track to hit quota? Setting goals and reviewing them regularly sets you and your team up for success. Here’s how to do it.

Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why the SDR/AE Sales Model Doesn’t Always Work

The SDR/AE sales model is the gold standard, but it’s not always the best fit for your customers ... or your employees.