Expert Contributors Articles

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Chris Lynch Chris Lynch
Updated on April 24, 2024

5 Steps to Sales Readiness

Sales teams in every industry often struggle to hit their targets because enablement programs don’t achieve the desired results. You can avoid this problem by embracing the concept of sales readiness.

Tom Stanfill Tom Stanfill
Updated on April 24, 2024

Write Sales Emails That Actually Get a Response

Your prospects aren’t reading your emails. Change your approach, break through the noise and get more meetings. Here’s how.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Your Pipeline Review Isn’t Working. Try This Instead.

How do you get the most out your employees’ pipeline reviews? Here are a few tips from my time in the field.

Kelly Lewis Kelly Lewis
Updated on April 24, 2024

Why Sales Onboarding and Upskilling Are Key to Closing More Deals

Sales reps need the right tools, resources and skills to reach their full potential. Here’s how to prepare them to sell more even as buyers tighten their budgets.

Image: Shutterstock / Built In
Michael Maximoff Michael Maximoff
Updated on April 24, 2024

What Is a Sales Funnel and How Do You Build One?

A sales funnel is the journey your customers take before they buy from you. Here’s what you need to know.

Image: Shutterstock / Built In
Yale Reardon Yale Reardon
Updated on April 24, 2024

How We Repositioned Our Sales Pitch When the Economy Faltered

While focusing short term on hires, we were neglecting the positive branding benefits that companies were receiving as members of our growing tech community. As we started paddling into shifting seas, the path forward became obvious.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Taking a Product to Market? Don’t Skip This Big Step.

Selling involves more than a landing page and credit-card form.

Image: Shutterstock / Built In
Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Why You Need Clear Metrics to Onboard and Ramp Your Sales Team

Setting clear data-driven expectations for your fully-ramped reps will not only create a more positive onboarding experience, it’ll set your entire sales team up for long-term success.

Andres Muñoz Andres Muñoz
Updated on April 24, 2024

To Sell More, Stop Selling

Authenticity and community-building are much more important for brand success.

Jeff Santelices Jeff Santelices
Updated on April 24, 2024

Sabermetric Sales: 5 Actionable Strategies From ‘Moneyball’ for CROs

Billy Beane revolutionized the way teams evaluate talent in baseball. Can his strategies do the same for your sales operations?