Top Remote Marketing Jobs in Richmond, VA

The Lifecycle Marketing Lead will oversee lifecycle campaigns, manage a team, drive strategy, use AI for efficiency, and build strong cross-functional partnerships to optimize customer engagement and retention.

Lead full-funnel, omnichannel growth campaigns to improve conversion, accelerate sales velocity, and increase platform adoption. Own HubSpot execution, email nurtures, lifecycle automations, testing, performance reporting, and cross-functional alignment with sales, RevOps, and product marketing.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Lead BAMKO's paid media and demand generation across enterprise and mid-market segments. Develop channel strategy, build and optimize campaigns in Google Ads and LinkedIn, manage budgets and attribution, run A/B tests, own landing page conversion optimization, report performance, and partner with sales, creative, and marketing ops to validate and improve lead quality.

Early-career marketing role owning growth experiments: drive discovery through content, SEO, paid channels; write buyer-focused content; run and measure experiments; collaborate with founder to refine product messaging.

The Product Marketing Manager will develop go-to-market strategies, create compelling messaging, perform market research, and collaborate with product and sales teams to position Oscilar's AI risk platform effectively.

The Principal Product Marketing Manager will define AI-focused narratives, lead omnichannel storytelling, and own go-to-market strategies while aligning with senior leadership and cross-functional teams to drive success in product marketing.

Lead consumer product marketing at ClassDojo, focusing on go-to-market strategies and growth for products like Dojo Islands and Dojo Plus. Responsibilities include launching new experiences, improving user engagement, and collaborating with internal teams to shape product direction.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Lead end-to-end operational execution of small-to-mid integrated marketing programs across channels. Support Senior PMs on complex initiatives, manage timelines, workflows, dependencies, status reporting, stakeholder alignment, risk assessment, and project governance to deliver campaigns on time, on brand, and against business objectives.

Lead account-based marketing for Strategic accounts: define ICPs, build 1:1 and 1:few omni-channel campaigns, align with sales, run events, measure pipeline and ROI, and influence cross-functional priorities to accelerate high-value pipeline.

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

Own PolyAI’s digital and account-based marketing engine, including paid media strategy, agency relationships, ABM tiering and targeting, nurture and webinar programs, content syndication, and high-touch audience strategy. Manage channel budgets, vendors, and campaign performance reporting across segments, presenting recommendations to leadership. Collaborate cross-functionally to scale demand generation and lifecycle marketing programs.

The Marketing Automation Analyst will create, deploy, and analyze email campaigns using Salesforce Marketing Cloud, focusing on engagement and revenue improvement.

Manage day-to-day email marketing, CRM operations, enrollment communications, editorial content, and institutional profiles. Develop targeted enrollment campaigns, oversee CRM forms/segmentations/workflows, run newsletters and internal communications, track performance, and collaborate across university functions to ensure timely, accurate, and on-brand messaging that supports enrollment and institutional priorities.

Lead delivery of integrated digital marketing projects for key clients: manage timelines, staffing, budgets, SOWs, and quality assurance; build processes, liaise with clients and internal teams, handle scope change, and produce status and performance reporting across multiple concurrent workstreams.

Lead subscriber lifecycle and engagement marketing for a streaming subscription product. Build omnichannel, personalized campaigns (email, SMS, web, in-app) using CRM automation (Braze preferred), design automated journeys, run tests and analyses, partner with CRM, analytics, product, and engineering, and present ROI-driven recommendations to senior leadership to drive retention, upsell, and revenue.

Lead retention and lifecycle marketing for a subscription streaming client: translate marketing strategy into technical requirements, design and run testing roadmaps, build KPI dashboards, drive engagement/upsell/personalization programs, partner cross-functionally (CRM, Analytics, Product, Engineering), and present strategic recommendations to senior leadership to reduce churn and grow subscriber lifetime value.

Contract Marketing Operations / Systems Admin to own CRM data quality, administer Salesforce/HubSpot and GTM tool integrations, manage RevOps ticket queue, run end-to-end marketing campaigns, and produce ad-hoc Salesforce reports and dashboards. Autonomous, execution-focused 3-month engagement supporting revenue and marketing teams.

Contract Marketing Operations / System Administrator responsible for CRM data quality and hygiene, systems administration across GTM stack, managing RevOps ticket queue, end-to-end campaign operations, and pulling ad-hoc Salesforce reports and dashboards to support revenue and marketing teams.

Manage and optimize B2B paid media campaigns across Google, LinkedIn, Meta and other channels. Oversee budgets, targeting, bidding, creative and A/B tests; partner with content, demand gen, SDR and ops; build reporting that ties spend to leads and pipeline; use AI and automation to improve analysis and performance.

Develop and execute social media and influencer strategies for multiple client accounts. Responsibilities include identifying and managing influencers, negotiating deliverables, creating content calendars and campaign briefs, crafting brand-appropriate copy, monitoring trends, communicating with clients, and analyzing performance to optimize campaigns. The role requires autonomous workflow management, cross-functional collaboration, client relationship skills, and effective use of AI and the company’s Nova ecosystem.

Lead the marketing strategy for Calix's Tier 1 and Tier 2 service provider solutions, focusing on messaging, customer engagement, and collaborative marketing efforts while ensuring technical fluency and effective storytelling.

Lead large-scale creator marketing campaigns across GoodPower's Creator Collective. Manage creators end-to-end from briefing to publication, negotiate content usage and coordinate with paid media, while tracking performance via Looker and other reporting tools. Build creator relationships, run community outreach, support RCT research, ensure compliance with platform and disclosure rules, and optimize SMS opt-ins and tracking for measurement.

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.