Top Senior Marketing Jobs in Portland, ME

Build and maintain GTM automation, data modeling, and integrations across SFDC, Marketo, Clay, and Snowflake. Develop predictive scoring models, optimize automated outreach and lifecycle workflows, manage automation cost efficiency (LLM and enrichment usage), and partner with marketing, sales, partnerships, and revenue ops to translate business needs into scalable technical solutions and documentation.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead execution of social media, PR, and internal communications. Manage community engagement, social listening, content publishing, KPI tracking, byline and award submissions, employee advocacy, and executive updates. Collaborate with cross-functional teams and PR agency, maintain brand consistency, and introduce AI-driven communications efficiencies.

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Lead content strategy and execution across marketing, sales enablement, and partner education. Own SEO/AEO, editorial calendar, content-to-pipeline attribution, HubSpot email programs, social and webinar strategy, sales collateral, and customer testimonials while collaborating with cross-functional teams and a design agency.

The Senior Marketing Manager will drive dealer recruitment, enhance account activations, and collaborate with product teams to create effective sales enablement tools while managing strategic communication efforts.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

The Senior Media Specialist will activate marketing campaigns for health screenings and clinical studies, collaborate with teams, and analyze data to optimize performance.

The Head of Marketing will develop and lead AI-powered marketing strategies, optimize pipeline generation, enhance customer engagement, and partner with various departments to accelerate growth.

The Head of Marketing will lead narrative development, B2B marketing, and team management to drive enterprise adoption of Relay's cross-chain payments protocol.

The Regional Marketing & Growth Director will drive regional strategies for growth, enhance brand presence, lead local marketing initiatives, and collaborate with operations to ensure successful execution of national campaigns.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.

The Director of Partner Marketing will define and scale Affirm's Partner Marketing strategy, drive revenue growth through performance marketing, and manage senior-level merchant relationships. Responsibilities include leading a team, setting priorities, analyzing marketplace performance, and managing co-marketing budgets.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Responsible for driving global growth in Life Sciences through demand strategy and content development. Develops integrated marketing programs, collaborates with teams, and analyzes program performance for effective demand generation.

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Lead end-to-end performance marketing for Yahoo's consumer portfolio, owning paid search, paid social, programmatic display, budgets and measurement. Build and lead a team, partner with data science for incrementality and attribution, adopt agentic AI workflows, establish KPI/reporting frameworks, collaborate with Product/Engineering/Yahoo DSP, manage platform relationships, and scale playbooks and governance to drive efficient customer acquisition and growth.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.

Own strategy and execution of paid search campaigns across platforms. Manage keyword strategy, bidding, ad creative, landing page testing, audience layering, budget pacing, and performance analysis. Run A/B experiments, collaborate with Data Science on bidding and attribution models, adopt AI-driven features, and maintain platform relationships to drive efficient customer acquisition and growth.

Lead growth strategy and revenue expansion for a portfolio of ASO and mobile growth clients. Own client retention, budget expansion, and business reviews; mentor team members; align cross-functional initiatives; use attribution, analytics, data visualization, and AI tools to inform strategy and drive measurable outcomes while improving operational processes.