Top Senior Marketing Jobs in Portland, ME

Own and optimize the MarTech stack and marketing automation to drive lead generation, ABM, email, and paid acquisition. Manage HubSpot, Salesforce integrations, WordPress lead capture, Braze journeys, audience segmentation, testing, and reporting. Build dashboards, multi-touch attribution, and provide data-driven recommendations to improve pipeline, conversion rates, and ROI while partnering with Sales, Growth, and Client Success.

Lead GTM strategy and execution for Base, managing launches, positioning, messaging, events, and a small PMM team. Drive cross-functional launches, marketing operations, event presence, and performance metrics to increase adoption among developers, builders, and enterprises.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Lead product marketing for MongoDB's Public Sector vertical, initially focusing on U.S. federal buyers. Develop positioning, messaging, and sales enablement for regulated workloads; create content (briefs, whitepapers, case studies), enable sales and partners, coordinate with compliance/product teams on certifications, run competitive and win/loss analysis, and expand messaging to State & Local and Higher Education.

Lead enterprise ABM strategy and manage paid media across self-serve and enterprise motions. Build AI-powered workflows, oversee agency relationships and budgets, set metrics, run rapid experimentation, align with Sales/RevOps/Customer Success, and grow a small team while optimizing account-level pipeline performance.

Responsible for driving global growth in Life Sciences through demand strategy and content development. Develops integrated marketing programs, collaborates with teams, and analyzes program performance for effective demand generation.

Lead strategy and execution for 1:Few ABM programs, build vertical campaigns, align with Sales, evaluate MarTech, define segmentation and measurement, and tie ABM activities to pipeline and revenue outcomes.

Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.

The Lead Product Marketing Manager will translate technical differentiators into customer-focused narratives, support sales enablement, and develop thought leadership in device intelligence.

The Senior Technical Product Marketing Manager will lead the marketing strategy for MongoDB Search and Vector Search, focusing on positioning, messaging, and technical content creation to enhance product adoption and align with business goals.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead SEON's global B2B digital marketing transformation by building an AI-driven content, SEO/GEO, personalization and paid strategy. Drive ABX alignment, experimentation, conversion optimization, and measurable pipeline outcomes. Scale and coach a globally distributed, agile digital team and manage agency partners while aligning with product, sales, and GTM operations.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

Lead brand marketing strategy and integrated campaigns to drive awareness, acquisition, and revenue. Build long-term brand architecture, manage agencies, partner cross-functionally, mentor the Brand team, and measure campaign performance to inform future planning and demand generation.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Own and optimize paid search campaigns (Google Ads, Microsoft Ads) to drive renter acquisition. Identify keywords/audiences, run A/B tests, analyze performance, report insights, collaborate cross-functionally, and contribute to performance marketing strategy and playbook.

Own go-to-market for Coaching and Personnel product categories: gather market, customer, and competitive insights; define positioning and messaging; lead product launches and multi-channel campaigns; build enablement, playbooks, and training for Sales and CS; use Customer.io to drive adoption; define and track KPIs; create AI-driven workflows and partner with Product, Sales, Customer Success, and Executive leadership to grow adoption.

Lead marketing systems, processes and data to scale B2B demand generation. Own HubSpot architecture, campaign setup, lead scoring, AI-driven reporting, data hygiene, lead routing, and integrations. Partner with Demand Gen, Sales/BDR and RevOps to align measurement, attribution and automation while evaluating AI tools to accelerate insights and operations.

Manage a portfolio of 10+ corporate and consumer websites, driving CMS improvements, content governance, UX/CRO/SEO optimization, analytics-driven enhancements, cross-functional project delivery, and day-to-day site operations to support B2B and B2C objectives.

Lead strategy, governance, and optimization of marketing workflows and Adobe Workfront. Manage a team of Workfront administrators, drive process standardization, automation, KPI tracking, and platform adoption. Deliver cross-functional process improvements, integrations, and change management to increase efficiency, scalability, and measurable business value while influencing senior stakeholders.

Lead customer marketing strategy for post-onboarding engagement, product adoption, and value realization. Build and scale integrated, data-driven campaigns and programs to increase product utilization, partner with Customer Success, Product, and Training, set and monitor KPIs, and coach a growing team. Represent customer marketing cross-functionally and at enterprise initiatives, support customer events, and apply modern AI tools to improve workflows.

Lead marketing analytics for patient acquisition, engagement, and retention. Build BI dashboards, run campaign and A/B test analysis, implement attribution and measurement frameworks, extract and transform data via SQL, and partner cross-functionally to drive data-informed marketing decisions.

Lead global go-to-market (GTM) planning and marketing operations: build frameworks, manage budgets and reporting, align cross-functional teams, support executive leadership, and operationalize campaign execution to drive brand, leads, and business impact.