Top Senior Marketing Jobs in Greensboro, NC

Owns Rithum’s B2B performance marketing and digital advertising strategy, particularly Google Search PPC. Manages campaigns, budgets, keyword strategy, testing, analytics, optimization, reporting, and agency relationships. Uses platforms such as Google Ads and social advertising tools to improve acquisition, ROI, and revenue growth. Partners with creative, product, and analytics teams while applying AI to campaign planning, audience analysis, creative testing, reporting, and workflow automation.

Develop and execute account-based marketing strategies targeting priority accounts and buying groups. Run personalized, multi-channel campaigns across content, email, advertising, direct mail, webinars, and events to drive engagement, pipeline, expansion, and revenue. Partner closely with Sales, Demand Generation, Product Marketing, Customer Marketing, and Revenue Operations. Manage ABM vendors and budgets, analyze account-level performance, optimize campaigns, and apply AI and intent data to improve targeting and personalization.

Own Sumble’s growth engine across lifecycle marketing, referral loops, paid acquisition, GTM systems, website conversion, experimentation, and attribution. The role partners with product, engineering, sales, and RevOps to build automated growth systems, manage paid media budgets, improve funnel performance, prototype internal tools using company data and APIs, and establish a rigorous weekly testing and reporting cadence.

Own product marketing for Sumble’s account intelligence platform, including positioning, messaging, launches, buyer research, competitive intelligence, solution packaging, and analyst relations. Partner with Product, Engineering, Sales, RevOps, and Growth to influence roadmap decisions, drive adoption and pipeline, and communicate technical capabilities such as APIs, MCP, data models, and agent workflows to different buyer segments.

The Director of Performance Marketing will own Flex’s performance marketing, paid acquisition, SEO, GEO, website optimization, attribution, and self-serve growth. The role includes improving CAC and channel ROI, building a marketing team, managing agencies, partnering with Sales, RevOps, Product, Brand, Legal, and Compliance, and leading acquisition, activation, conversion, lifecycle, launch, and content initiatives.

Leads product marketing strategy, including buyer and competitive intelligence, positioning, messaging, go-to-market planning, product launches, sales enablement, thought leadership, and marketing performance measurement. Partners cross-functionally with Product, Marketing, and Sales to improve acquisition, retention, expansion, and commercial impact across global markets.

Own Hipp Health’s product positioning, messaging, packaging, launches, competitive intelligence, go-to-market strategy, and sales enablement. Translate complex healthcare and AI capabilities into clear customer value, develop buyer and persona narratives, create marketing and sales assets, support product demonstrations, and collaborate with Product, Sales, Engineering, and Marketing. The role requires 5+ years of product marketing experience and familiarity with enterprise buying processes, healthcare SaaS, or AI products.

Own AuthorClimb’s full marketing function, including positioning, messaging, channel strategy, funnel measurement, launches, and team development. Lead growth across paid social, search, SEO content, email, and partnerships while personally producing high-quality marketing copy. Manage the full customer journey from first impression through paid subscription and report on performance. Hire and develop content and growth marketers as the company scales.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Leads Volcora’s channel, brand, content, product, digital, demand-generation, email, social media, event, and partner marketing programs. Develops integrated campaigns, messaging, sales enablement, partner toolkits, content, and marketing automation. Owns website and digital performance, analytics, campaign reporting, vendor coordination, and team mentorship while aligning marketing activity with pipeline, partner engagement, and revenue goals.

Owns Aria InsurTech’s marketing department, including paid advertising, email and SMS campaigns, webinars, product launches, content, social media, PR, and brand communications. Leads the marketing team, develops campaign strategies with leadership, tracks acquisition and revenue KPIs, manages budgets, reviews creative, and drives agent signups and purchases.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Leads Roo’s major brand campaigns, product and company launches, thought leadership, PR, and partner marketing initiatives. Owns campaign strategy, storytelling, channel planning, cross-functional execution, brand research, measurement, budgets, and agency relationships. Builds awareness and credibility among veterinary professionals and animal hospitals while adapting campaigns for new markets. Partners with PR agencies and internal teams to develop earned media, sponsored content, industry presence, and executive and customer thought leadership.

Own Fairmarkit’s content strategy, editorial direction, social presence, executive thought leadership, SEO, AEO/GEO, distribution, and AI-powered content operations. Write and edit high-quality content, build repeatable audience programs, collaborate with executives and cross-functional teams, and use data to connect content performance with pipeline and revenue. Develop AI-enabled workflows that improve research, creation, distribution, optimization, and measurement while strengthening Fairmarkit’s authority in the procurement market.

Own messaging, positioning, go-to-market strategy, lifecycle campaigns, market research, product launches, sales enablement, customer education, and technical content for Grafana Labs observability products. Partner with product, engineering, marketing, and sales teams to drive customer acquisition, adoption, retention, and expansion. Develop AI-forward marketing processes and tools while translating complex technical products into clear customer value.

Build buyer-focused technical demos, videos, workshops, and webinars for Grafana Cloud. Enable sales engineers with technical messaging, competitive narratives, and demo guidance. Partner with product marketing, product, sales, developer relations, and engineering teams to communicate observability value to SRE and platform engineering leaders. Automate demo and content workflows using scripts, agents, and AI tools while shaping technical positioning across customer-facing channels.

Lead marketing strategy for a B2B SaaS company, including brand awareness, demand generation, content creation, sales alignment, event and conference marketing, digital channels, performance measurement, and marketing operations. Manage one marketing resource, oversee vendors and tools, and support enterprise buying journeys through thought leadership, customer stories, messaging, and collateral. The role is remote with travel for conferences, trade shows, and team offsites.

Leads product marketing and go-to-market strategy for Medscape AI and ad tech products. Develops positioning, messaging, packaging, launches, sales enablement, and lifecycle plans. Coordinates Product, Sales, Editorial, Ad Operations, Client Services, and Marketing Solutions teams while aligning Medscape and PulsePoint. Analyzes product and campaign performance, oversees business intelligence, designs optimization tests, improves workflows, evaluates capacity, and supports custom solutions and renewals.

Leads day-to-day influencer marketing execution, including creator relationships, deal evaluation, content oversight, budgets, contracts, and team development. Builds influencer strategies, manages measurement and attribution, tracks KPIs, and reports ROI. Partners with Brand, Product Marketing, Growth Marketing, Legal, and Finance to integrate creator campaigns. Improves automation and processes for outreach, tracking, reporting, and payments while monitoring industry trends and emerging platforms.

Own end-to-end CRM campaign operations across email, push, SMS, and newsletters. Build and QA campaigns, configure targeting and dynamic content, troubleshoot lifecycle programs, validate audience data, execute experiments, and maintain documentation. The role also drives AI-assisted workflow automation, personalization, deliverability best practices, and operational improvements while coordinating with strategy, analytics, and engineering teams.

Own product marketing for Colibri Group’s Healthcare B2B portfolio, including positioning, messaging, buyer research, competitive intelligence, go-to-market planning, product launches, sales enablement, and performance measurement. Partner cross-functionally with Product, Sales, Marketing, Client Success, Engineering, and Content teams to align priorities and translate complex healthcare solutions into compelling market narratives.

Own go-to-market strategy, positioning, messaging, launches, campaigns, sales enablement, and thought leadership for security-focused developer products. Translate technical capabilities into compelling customer narratives, conduct market and competitive analysis, define personas and KPIs, and optimize campaigns using performance data. Partner cross-functionally with product, sales, marketing, engineering, and developer communities to drive adoption, pipeline, revenue, and product roadmap influence.

Owns go-to-market strategy, revenue plans, pricing, packaging, positioning, funnel insights, launches, and field readiness for SaaS products. Partners cross-functionally with product, sales, customer success, growth, operations, legal, and reseller ecosystems. Builds GTM systems, messaging, dashboards, AI workflows, enablement assets, and commercial recommendations while guiding roadmap and monetization decisions.