Top Senior Marketing Jobs in Greensboro, NC

Leads marketing operations, lifecycle campaign infrastructure, and Dev & Deployment teams. Owns automation workflows, data architecture, campaign delivery across email, SMS, and push, platform integrations, QA, reporting, compliance, and experimentation. Partners with Product, Data, Engineering, and Marketing Technology to build scalable, personalized patient communications and apply AI-driven optimization.

Own and optimize Presence’s WordPress website, including development, maintenance, troubleshooting, accessibility, performance, integrations, and responsive implementation of Figma designs. Manage web projects from brief through launch, support migrations and redesigns, and drive SEO, AEO, and GEO strategies. Conduct audits and keyword research, implement structured data and on-page optimization, build performance dashboards, and communicate insights to nontechnical stakeholders while collaborating across marketing, creative, and content teams.

Leads lifecycle marketing and customer retention strategy across engagement, winback, personalization, segmentation, experimentation, and owned channels. Builds and develops a high-performing team, partners cross-functionally to improve customer experiences and lifetime value, translates data into executive insights, and establishes the lifecycle marketing roadmap, capabilities, technology, and processes for sustainable growth.

Own product launch communications and monthly release programs for the Avenir platform and technology partners. Develop launch plans, messaging, sales enablement materials, training, and customer-facing collateral. Coordinate readiness across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing. Conduct market, competitor, and customer research, track launch performance, and provide insights supporting product positioning, adoption, and go-to-market initiatives.

Leads Marketing Operations systems, processes, campaign and email execution, events, budgets, marketing technology, data governance, lead routing, workflow standardization, reporting, and AI-enabled efficiency improvements. Manages cross-functional coordination, operational performance, vendor relationships, and team development while ensuring reliable campaign delivery and continuous process improvement.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develop and execute B2B marketing content supporting partner programs, product launches, integrated campaigns, and security-focused audiences. Create blogs, emails, landing pages, customer stories, webinars, solution briefs, videos, sales collateral, and enablement assets. Collaborate with product marketing, channel, demand generation, sales, regional teams, designers, and agencies. Identify content opportunities, manage editorial planning, interview subject matter experts and customers, and repurpose content across channels.

Develops technical marketing content, enablement programs, certifications, workshops, training, solution guides, competitive assets, and hands-on learning experiences for customers, partners, sales teams, and customer success. Partners with Product Marketing, Product Management, and research teams to translate cybersecurity products and capabilities into practical resources, support launches, and improve education based on stakeholder feedback.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.

Execute integrated B2B growth marketing campaigns across email, nurture, webinars, paid media, retargeting, ABM, and digital channels. Operate marketing automation and MarTech platforms, coordinate campaign deployment and lead routing, monitor funnel and pipeline performance, optimize audiences and channels, and prepare attribution reports and dashboards. Collaborate with Product Marketing, Sales, Marketing Operations, Sales Operations, content, and communications teams to drive engagement, conversions, and measurable pipeline impact.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Leads global integrated marketing campaigns and always-on content for the Littmann Stethoscope brand. Develops campaign and influencer strategies, coordinates regional localization, and executes programs across digital, social, email, web, events, sales enablement, and traditional channels. Establishes KPIs, dashboards, and measurement frameworks; analyzes performance, consumer insights, and ROI to optimize campaigns and investments. Partners with marketing, sales, digital teams, agencies, and cross-functional stakeholders worldwide.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

Leads marketing insights and planning, unifying consumer, competitive, market, and dealer data into actionable strategies. Oversees segmentation, KPI dashboards, long-range and annual planning, budgeting, business cases, CDP requirements, and AI-enabled automation. Serves as chief of staff and advisor to the CMO, presents to executives and the board, and builds and mentors a multi-layered insights and analytics team.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

Build WorldStrides’ product marketing foundation across its educational travel portfolio. Develop positioning, messaging, competitive analysis, and audience research; own go-to-market launches; create sales enablement tools; train Sales teams; and evaluate launch and campaign performance. The role partners closely with Product, Sales, and Marketing to improve differentiation, sales confidence, win rates, and conversion through consistent messaging and ongoing testing.

Lead product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, sales enablement, ICP and persona development, and product launch execution. Partner with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to strengthen market presence, communicate technical value, support roadmap alignment, and drive global adoption.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.