Top Senior Marketing Jobs in Ann Arbor, MI

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Lead and manage the middle-grade and graphic novel marketing team (three direct reports), set category strategy, execute high-impact frontlist/backlist campaigns, oversee budgets, collaborate cross-functionally, present results to leadership, and drive discovery through innovative marketing and analytics.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.

Lead SEO strategy and execution focusing on AI-driven and traditional search visibility. Optimize content for AI answer engines (GEO), run technical audits, build AI/automation workflows for keyword research and reporting, and translate SEO performance into client-ready insights while collaborating with developers and cross-functional teams.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Lead data-driven demand generation and growth programs for Enterprise customers. Build multi-channel campaigns (paid, owned, earned, ABX), align marketing and sales for better handoffs, track revenue-focused metrics, run experiments, and optimize funnel conversion to drive pipeline and qualified opportunities.

Own and execute IDMWORKS digital presence and demand generation: paid media, SEO, content, marketing automation (Pardot), email, social, webinars, website updates, analytics, and contractor management to drive MQLs, pipeline, and conversion improvements.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Lead Roo's brand and integrated marketing team to develop strategy, creative direction, and multi-channel campaigns across content, social, PR, events, web, and paid channels. Oversee team growth, external partners, measurement, audience research, and thought leadership to strengthen brand narrative and community engagement within the veterinary market.

Lead social-first strategy and execution for Walrus Foundation: manage daily social channels, plan campaigns and launches, run social listening, grow YouTube, coordinate KOLs/creators, support executive communications, activate events, and collaborate across marketing, product, and comms to deliver integrated campaigns.

The Digital Marketing Manager will develop and execute digital campaigns to increase patient engagement and recruitment, utilizing analytics for optimization and budget management.

Manage daily paid search and paid social campaigns for a multi-brand e-commerce platform, overseeing Google and Microsoft Ads, Meta Ads, budgeting, bidding, feed-driven Shopping campaigns, AI-powered optimizations, A/B tests, reporting, stakeholder presentations, documentation, and a complete handoff at engagement end.

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Contract interim leader for Marketplaces overseeing Amazon and Walmart operations, media and marketing strategy, agency management, performance analysis, inventory and account health, and cross-functional execution to meet revenue, profitability, and operational goals.

Lead product launches, craft positioning and content (blogs, website copy, demo scripts, videos), run webinars, maintain sales enablement (battlecards, pitch decks), capture customer stories, monitor competitors, and apply AI workflows to scale product marketing.

Lead Nash's demand engine across multiple verticals by building ABM and outbound plays, running integrated campaigns (paid, social, outbound), owning lifecycle and attribution, shipping GTM tooling (AI agents, automations, landing pages), and partnering tightly with Sales/ADR to convert accounts into pipeline and scale repeatable motions.

Lead demand generation and ABM for a multi-vertical B2B SaaS, owning target account strategy, outbound and integrated campaigns, paid and organic distribution, lifecycle/nurture, tooling and automation (AI/LLM backed), and measurement to drive pipeline in partnership with Sales and ADR teams.

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Lead audience growth and lifecycle marketing for Axios Live Essential events. Own acquisition, CRM and email strategy, build automated behavior-driven journeys, manage paid social campaigns, segment and nurture high-value audiences, run A/B tests, maintain performance dashboards, and coordinate cross-functionally to increase registrations, retention and lifetime audience value.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

The role involves defining and refining Guidewire's AI narrative, crafting audience-specific messages, leading competitive positioning, and creating technical marketing assets to convey the value of AI-driven solutions in the P&C insurance sector.

Lead product marketing, GTM strategy, enablement, and design for an AI-powered B2B SaaS portfolio. Own positioning, launches, pricing, buyer and competitor insight, enablement programs and content, cross-functional GTM planning, and drive AI adoption and measurement across product marketing and GTM teams.

Own Rayda's go-to-market: define positioning, ICPs, personas, and product narratives; design and run market tests; align sales enablement and demand gen; feed insights to product and comms; drive repeatable GTM execution and measurable decisions that improve sales clarity.