4 Reasons Tech Is Failing at DEI

The AI revolution gives tech a big chance to do DEI right.

Written by Janet Stovall
Published on Oct. 01, 2024
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Disruption, breaking boundaries and transforming lives through innovation is what the tech industry is all about — except when it comes to diversity, equity and inclusion (DEI). In tech DEI is all about status quo. Despite numerous initiatives, lofty promises, and increased investments, little has changed. At best, progress is stagnant. At worst, it’s regressing. 

3 Reasons Tech Isn’t Moving the DEI Needle

  1. It’s mistaking activity for progress.
  2. It’s too fixated on metrics.
  3. It’s not directly connecting DEI to the bottom line.

Women hold only 22 percent of high-tech roles, a figure that hasn’t really changed since 2005, according to a recent Equal Employment Opportunity Commission report. The tech workforce is approximately 7 percent Black and 10 percent Hispanic, despite those groups representing 11.6 percent and nearly 20 percent of the total U.S. workforce, respectively. 

Only 5 percent of tech CEOs are women, and as intersectionality increases, representation decreases: Women identifying as Asian or Pacific Islander are 7 percent of the IT workforce, Black women are 3 percent, and Hispanic women are just 2 percent.

The tech industry is not reflecting the diversity of the world depending on it, and the consequences are increasingly significant. 

Related ReadingHow to Be a DEI Leader When DEI Is Under Siege


Where Tech Is Failing at DEI

Despite good intentions, traditional DEI approaches aren’t delivering the necessary results for three reasons.

Confusing Activity With Progress 

DEI training, diversity recruiting goals and employee resource groups are valuable tools, but they don’t add up to a strategy. Checking boxes is not making real change. True DEI requires a fundamental shift in mindset, from seeing diversity as a problem in need of solving to recognizing it as a way to solve problems. Meaningful progress demands long-term commitment and training solutions that drive behavior change on a large scale. Awareness isn’t enough; tech companies must embed DEI into core operations and culture.

Measuring the Wrong Things

Traditionally, DEI fixates on representation metrics to mirror demographic statistics. Although important, diversity alone doesn’t create an inclusive environment where diverse perspectives are valued, heard and actively integrated into decision making. Inclusion isn’t about feeling valued; it’s about being able to add measurable value. It’s about moving from bodies in the building to brains in the business.

Failing to Connect DEI to the Bottom Line

DEI often gets sidelined as a feel-good initiative, separate from business goals. Programs are implemented without assigned leadership, measurable targets or ways to connect DEI directly to innovation and profitability. 

If there is accountability, it relies on punishment for missing goals, a punitive approach that creates fear, stirs resentment and stifles progress. Real accountability sets clear expectations, equips teams with resources and treats goals as worthy challenges. 

 

AI: Inflection Point or Amplification of Injustice?

The rise of AI presents both an unprecedented opportunity and a stark warning. By 2030, the global AI market is projected to reach $1.59 trillion. It will touch every facet of life, from healthcare and education to finance and transportation, and it has the potential to solve some of humanity’s most pressing challenges.

But here’s the catch. An AI-powered future built in the image of the current, homogenous tech workforce can amplify existing biases and inequalities on an unprecedented scale. Imagine algorithms that perpetuate discriminatory lending practices, healthcare disparities or educational inequities, all because they were built without diverse perspectives.

Biased data sets, coupled with a lack of diverse perspectives in the development process, can create AI systems that perpetuate and even exacerbate existing social injustices.

Further Reading10 DEI Initiatives to Prioritize in the Workplace


How HR Leaders in Tech Can Champion DEI

HR leaders in the tech industry have the power to shape policies, influence culture and advocate for systemic change. Here’s how HR leaders can become true champions for DEI in tech.

Speak the Language of Innovation

Tech thrives on data, metrics, and ROI. Make the business impact case for DEI by showcasing diversity’s tangible benefits in driving innovation, product development and market expansion. Quantify the impact of diverse teams on key performance indicators, such as customer satisfaction, revenue growth, and employee retention.

Disrupt the Talent Pipeline

Challenge the industry’s obsession with pedigree and traditional recruiting pipelines. Partner with organizations that focus on developing tech talent from underrepresented communities. Implement recruitment techniques that mitigate bias and prioritize skills and potential over prestigious university degrees or past employers. Create apprenticeship and internship programs that provide pathways for non-traditional talent to enter the tech workforce.

Cultivate Inclusive Leadership

Invest in inclusive leadership development programs, focusing on bias mitigation, allyship and fostering psychological safety within teams. Encourage mentorship and sponsorship programs that connect senior leaders with underrepresented talent, providing guidance, advocacy and opportunities for advancement.

Champion Equitable Systems for a Meritocratic Tech Culture

Critically evaluate all HR processes — from performance management and compensation to promotion and succession planning — for potential bias. Implement data-driven solutions to ensure fairness and equity at every stage of the employee lifecycle. Consider using tools like blind resume reviews, structured interviews and standardized performance evaluations to mitigate bias and promote objective decision making. 

Foster a Culture of Accountability and Transparency

Establish clear DEI goals tied to business outcomes, track progress transparently and hold leaders accountable for delivering results. Create a culture of open dialogue and continuous learning where individuals are empowered to identify challenges, learn from mistakes, and celebrate successes. 

We have a choice to make. Will we seize the AI revolution as an opportunity to build a more just and equitable future, or will we allow it to amplify the mistakes of our past? The answer lies in our collective commitment to finally cracking the code on DEI.

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