Software Sales Articles

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Fiona Gellatly Fiona Gellatly
Updated on April 24, 2024

How to Sell in a Challenging Economic Environment

At a time when customers are reluctant to buy, follow these tips to find sales success.

Image: Shutterstock / Built In
Raja Singh Raja Singh
Updated on April 24, 2024

It’s Time for Sales Teams to Embrace Generative AI

As buyers demand more information before purchasing software, generative AI can help give sales reps the edge. Here’s how.  

Image: Shutterstock / Built In
Neil McLean Neil McLean
Updated on April 24, 2024

Customer-Led Growth Is the Future of B2B Software Sales

This hybrid go-to-market strategy meets changing buyer demand by giving customers more say in their sales experience. Follow these best practices to benefit from what it has to offer.

Brian Nordli Brian Nordli
Updated on April 08, 2024

18 Tech Sales Terms Every Entry-Level Rep Should Know

Tech sales is full of jargon. Understanding these words will help.

Caroline Hogan Caroline Hogan
Updated on March 26, 2024

3 Buyer Trends That Will Help You Close More Deals in 2024

Peel back the layers on what buyers really want from SaaS products in 2024. Here’s how to turn these buyer insights into growth opportunities. 

Image: Shutterstock / Built In
Shannon Hogue Shannon Hogue
Updated on March 15, 2023

Making the Business Case for Software Engineers

If you can assign dollar amounts to steps on your product roadmap, you might just get the headcount you’re looking for.

Tatum Hunter Tatum Hunter
Updated on March 15, 2023

What Do Software Consultants Do? A Day in the Life.

Here’s the responsibilities, skills and specifics to know about being a software consultant.

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Junta Nakai Junta Nakai
Updated on March 15, 2023

To Recruit and Retain the Best Tech Talent, Companies Need to Use Open Source Software

It’s a much better perk than a foosball table. Here are three reasons why.