Sales Analytics Articles

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Svetlana Stotskaya Svetlana Stotskaya
Updated on February 16, 2024

4 Benefits of Brand Partnerships in Digital Ecosystems

Looking to explore brand partnerships? Consider these four benefits that collaborating in the digital world can offer.

Image: Shutterstock / Built In
Marc Ginsberg Marc Ginsberg
Updated on July 10, 2023

4 Ways AI-Powered Conversation Intelligence Can Boost Marketing

Use it to speed up and smarten up marketing-related business decisions.

Image: Shutterstock / Built In
Cassie Kozyrkov Cassie Kozyrkov
Updated on June 14, 2023

How Should Data Analysis Impact Your Decision-Making Process?

Everyone wants their thinking to be “data-driven,” but what exactly does that mean in practice? Our expert shares a primer on what statistics can and can’t tell you.

Image: Shutterstock / Built In
Stephen Gossett Stephen Gossett
Updated on March 15, 2023

Shopify’s Data Engineers Power Sales for More Than a Million Merchants

Data engineering is a still-evolving discipline, but companies like Shopify deploy it to great effect.

Joe Procopio Joe Procopio
Updated on March 15, 2023

There’s a Better Way to Put Data in Front of Your Customers

As the volume of available data grows more overwhelming, you need to reduce the noise at the source.