Product Management Articles

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Jeff Link Jeff Link
Updated on March 20, 2025

The Designer Behind Uber’s Signature Features Talks Marketplace UX

After defining the ride-hailing product category, Shalin Amin is building a two-sided apartment marketplace at Zumper.

The Designer Behind Uber’s Signature Features Talks Marketplace UX
Nick Babich Nick Babich
Updated on March 20, 2025

Are You Focusing on the Wrong Set of Goals?

Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.

Are You Focusing on the Wrong Set of Goals?
Hal Koss Hal Koss
Updated on March 20, 2025

Opendoor Is Speeding Up Plans to Digitize Home Buying

Virtual tours and tools that let shoppers enter homes by themselves are helping the company adapt to the pandemic.

Opendoor Is Speeding Up Plans to Digitize Home Buying
Hal Koss Hal Koss
Updated on March 20, 2025

Pandemic-Proofing a Two-Sided Marketplace: A Q&A With Wag’s COO

As demand shifts for gig economy startups, Wag is experimenting with new offerings.

Pandemic-Proofing a Two-Sided Marketplace: A Q&A With Wag’s COO
Nick Babich Nick Babich
Updated on March 20, 2025

Sharpen Your Product’s Usability With This Tool

Heuristic analysis is a useful way to get multiple expert eyes on a product to evaluate its usability. Here’s a guide to getting started.

Sharpen Your Product’s Usability With This Tool
Tatum Hunter Tatum Hunter
Updated on March 20, 2025

9 Strategies for Writing More Effective User Stories

Think about who your users are, what they want to do, and why.

9 Strategies for Writing More Effective User Stories
Tissa Richards Tissa Richards
Updated on March 20, 2025

Increase Your Credibility by Operating With Purpose and Relevance

On both an individual and an organizational level, the key to building a great reputation is operating with a clear purpose in mind.

Increase Your Credibility by Operating With Purpose and Relevance
Jeff Link Jeff Link
Updated on March 20, 2025

The Best Mobile Rewards Programs Know How to Build Momentum

Customer-loyalty apps should create feedback loops with compounding effects.

The Best Mobile Rewards Programs Know How to Build Momentum
Stephen Gossett Stephen Gossett
Updated on March 13, 2025

Dscout Discusses How to Collect User Data on Gender Identity — and When Not to

Gender data can be valuable for a variety of reasons. But before you ask, consider why you’re asking, and how you frame the question.

Hubert Palan Hubert Palan
Updated on February 25, 2025

Why Product Management Is the Ultimate C-Suite Training Ground

Product management requires a mix of hard and soft skills that make it the perfect preparation for a C-suite position. Learn why PMs make great CEOs.

Image: Shutterstock / Built In

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