Step 1: Give customers something specific — and amazing — to talk about.
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Slack, Zoom and Dropbox deploy it to great effect. But it’s not easy, and it’s not for everyone.
Good research forms the backbone of the UX design process. Here are four essential techniques that will get you inside the user’s head.
Amy Jo Kim, who worked on Rock Band and The Sims, thinks gamification often misses the point. But designers can still learn from games.