Product Management Articles

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Doug Stephens Doug Stephens
Updated on April 20, 2024

Why the Futures of E-Commerce and Media Are Intertwined

From industry titans like Amazon and Walmart to small startups, smart companies are figuring out ways to shake up the e-commerce experience. Here’s what the future may hold.

Adam Thomas Adam Thomas
Updated on April 20, 2024

What Are Wireframes?

Wireframes are to product and design teams what blueprints are to architects. Wireframes allow us to understand critical systems and an application’s building blocks before creating the entire application.

Image: Shutterstock / Built In
Jeff Link Jeff Link
Updated on April 20, 2024

What Is Design Thinking and Why Is It Important?

It all starts with understanding the problem you’re solving.

Image: Shutterstock
Nick Babich Nick Babich
Updated on April 20, 2024

Why Creators Should Consider Making a Minimum Lovable Product (MLP)

Designers are familiar with the concept of a minimum viable product, but you can learn a lot more by striving to elicit strong emotions from your users with a minimum lovable product.

Adam Thomas Adam Thomas
Updated on April 20, 2024

What Are User Interviews?

User interviews aim to get direct feedback from users. They’re an opportunity for UX researchers to ask questions to understand user preferences about a particular product or feature.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 20, 2024

What Are User Flows?

User flows are diagrams of how a typical user interacts with a product or application. User flows are the responsibility of the product manager and UX designer.

Image: Shutterstock / Built In
Nick Babich Nick Babich
Updated on April 20, 2024

Test Early, Test Often: 3 Great Usability Testing Methods

Usability testing is a crucial part of launching a successful product. Here are three methods to make sure your testing regimen is effective.

Shane Doyle Shane Doyle
Updated on April 20, 2024

How Tokens Create Better Designer-to-Developer Handoffs

Make it easier to share specs and speak a common language.

Jeff Link Jeff Link
Updated on April 20, 2024

Slack’s VP of Design on the App’s New UX Overhaul

We also talked user testing and his team’s favorite collaboration tools — besides Slack.

Aayush Gupta Aayush Gupta
Updated on April 20, 2024

Is It Time for Your UX Research to Get Scrappy?

Thorough research is always great to have. But when a product design team is just looking for quick guidance and general direction, scrappy UX research is a great alternative.

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