Product Management Articles

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Nick Babich Nick Babich
Updated on April 20, 2024

5 Steps to Master Design Thinking in Product Design

Design thinking is a human-centered approach to product development that will set your work apart from your competitors.

Nick Babich Nick Babich
Updated on April 20, 2024

Mastering User Personas in UX Design Will Create Loyal Customers

User personae are an established part of the UX toolkit, but predictive personae can take your design work to the next level.

Stephen Gossett Stephen Gossett
Updated on April 20, 2024

Good Product Design Can Reduce User Stress

Lessons for every designer and product team from ‘Life and Death Design.’

Nick Babich Nick Babich
Updated on April 20, 2024

3 Great Ideation Techniques for Your Team

Ideation is one of the most important steps in a design process. Use these techniques to get your team’s ideas flowing.

David Ryan Polgar David Ryan Polgar
Updated on April 20, 2024

Introducing HX: a New Way to Think About Technology

The tech industry's tendency to treat people as “users” rather than human beings is the source of myriad problems. HX strives to change that.

Molly Fosco Molly Fosco
Updated on April 20, 2024

What Is Human-Centered Design?

By taking a human-centered approach to product design, these tech companies are quickly and effectively addressing user needs.

Nick Babich Nick Babich
Updated on April 20, 2024

Sharpen Your Product’s Usability With This Tool

Heuristic analysis is a useful way to get multiple expert eyes on a product to evaluate its usability. Here’s a guide to getting started.

Mike Hyzy and Bret Wardle Mike Hyzy and Bret Wardle
Updated on April 20, 2024

How to Gamify Your UX Design Process

Six steps to implement achievements into your UX and UI design process, with examples.

Image: Shutterstock / Built In
Jeff Link Jeff Link
Updated on April 20, 2024

Gamification Is Over. Long Live Game Thinking.

Amy Jo Kim, who worked on Rock Band and The Sims, thinks gamification often misses the point. But designers can still learn from games.

Jeff Link Jeff Link
Updated on April 20, 2024

Eye Tracking Shows What Users See — and, Importantly, What They Don’t

In a complex digital ecosystem, tiny details are not so tiny.

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