Product Management Articles

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David Ryan Polgar David Ryan Polgar
Updated on April 20, 2024

Introducing HX: a New Way to Think About Technology

The tech industry's tendency to treat people as “users” rather than human beings is the source of myriad problems. HX strives to change that.

Molly Fosco Molly Fosco
Updated on April 20, 2024

What Is Human-Centered Design?

By taking a human-centered approach to product design, these tech companies are quickly and effectively addressing user needs.

Nick Babich Nick Babich
Updated on April 20, 2024

Sharpen Your Product’s Usability With This Tool

Heuristic analysis is a useful way to get multiple expert eyes on a product to evaluate its usability. Here’s a guide to getting started.

Mike Hyzy and Bret Wardle Mike Hyzy and Bret Wardle
Updated on April 20, 2024

How to Gamify Your UX Design Process

Six steps to implement achievements into your UX and UI design process, with examples.

Image: Shutterstock / Built In
Jeff Link Jeff Link
Updated on April 20, 2024

Gamification Is Over. Long Live Game Thinking.

Amy Jo Kim, who worked on Rock Band and The Sims, thinks gamification often misses the point. But designers can still learn from games.

Jeff Link Jeff Link
Updated on April 20, 2024

Eye Tracking Shows What Users See — and, Importantly, What They Don’t

In a complex digital ecosystem, tiny details are not so tiny.

Jeff Link Jeff Link
Updated on April 20, 2024

Ethical UX Design Fosters Inclusivity

Cennydd Bowles, a former consultant for Twitter, Samsung and the BBC, thinks it’s time for tech to hear people’s concerns.

Jeff Link Jeff Link
Updated on April 20, 2024

Inclusive Design Takes Many, Many Forms

Empathy has become nearly synonymous with good design. But what does it mean in practice?

Nick Babich Nick Babich
Updated on April 20, 2024

Engage Your Users on a New Level With These 3 Emotional UX Techniques

Designers might not think about emotions, but building a product that affects them has a positive impact on user mood and help create better engagement.

Nick Babich Nick Babich
Updated on April 20, 2024

How Competitive Analysis Helps You Shine Over Your Rivals

Competitive analysis is a crucial component of product research. With this step-by-step guide, you can begin gaining insights that will make your products better and your marketing sharper.

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