A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.
To better measure product-market fit, the definition needs an update.
Which raises the question: How do you make decisions without data?
What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.
Believe it or not, our expert starts with the company’s vision.
Don’t take an ad hoc approach to your processes.
The principles of product management can help you to take care of your new baby. Here’s how.
It might seem counterintuitive, but there are several reasons why feeling like a fraud can actually help you get better at your job.
Three product marketers weigh in on how to build the most effective go-to-market strategy.
Failing to take thoughtful, calculated risks will put your startup on life support.
Sophie Lalonde
