Product Strategy Articles

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David Wang David Wang
Updated on April 27, 2024

The Key to Product Alignment Is ‘Innovating Inside a Box’

Develop a North Star, set KPIs, and then get creative.

Fareed Huda Fareed Huda
Updated on April 27, 2024

3 Product Management Principles Every PM Should Implement Now

Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities.

Adam Thomas Adam Thomas
Updated on April 27, 2024

Great Product Managers Leverage Cognitive Bias

All humans are susceptible to cognitive biases. As a product manager, your job involves turning those weaknesses into strengths for the team.

Zach Servideo Zach Servideo
Updated on April 25, 2024

7 Product Management Lessons for Career Advancement

Even if you’re not on the product team, using product management principles in your day-to-day will future proof your career. Here’s how.

Gary Eimerman Gary Eimerman
Updated on April 25, 2024

Why Companies That Invest in Tech Skills Are Winning

Companies that build a culture of learning and focus on fostering employee skills see a plethora of benefits, from talent retention to better understanding their strengths and weaknesses.

Image: Shutterstock / Built In
Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do Product Managers Produce?

Product management, unlike many other technical disciplines, doesn’t create a discrete output. So, what should you be spending your time on?

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Most Important Questions for Product Managers

The fastest way to burn out as a PM is to treat all incoming work as high-priority and throw yourself at it indiscriminately. To ground yourself, ask these core questions when considering new work.