Product Strategy Articles

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Erik Widman Erik Widman
Updated on April 24, 2024

Product Management Can Improve Your Parenting

Let’s take another look at the ways in which product management gets you ready for parenthood.

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Adam Thomas Adam Thomas
Updated on April 24, 2024

What Is a Product Marketing Plan?

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

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Jared Haleck Jared Haleck
Updated on April 24, 2024

Why Product-Market Fit Needs a New Definition

To better measure product-market fit, the definition needs an update.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Managers Must Get Past Being ‘Data Driven’

Which raises the question: How do you make decisions without data?

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Adam Thomas Adam Thomas
Updated on April 24, 2024

Product Managers: Here’s How to Craft a Winning Strategy

What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.

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Joe Procopio Joe Procopio
Updated on April 24, 2024

How I Fix Broken Products For Struggling Startups

Believe it or not, our expert starts with the company’s vision.

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Cortney Jacobsen Cortney Jacobsen
Updated on April 24, 2024

3 Essential Product Management Tools for Minimizing Chaos

Don’t take an ad hoc approach to your processes.

Erik Widman Erik Widman
Updated on April 24, 2024

Why Product Management Is Like Parenting

The principles of product management can help you to take care of your new baby. Here’s how.

Image: Shutterstock / Built In
Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Here’s How to Harness Imposter Syndrome in Product Management

It might seem counterintuitive, but there are several reasons why feeling like a fraud can actually help you get better at your job.

Mae Rice Mae Rice
Updated on April 24, 2024

Go-To-Market Strategy: Building an Effective GTM Plan, According to Experts

Three product marketers weigh in on how to build the most effective go-to-market strategy.