Product Strategy Articles

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Zach Servideo Zach Servideo
Updated on April 25, 2024

7 Product Management Lessons for Career Advancement

Even if you’re not on the product team, using product management principles in your day-to-day will future proof your career. Here’s how.

Gary Eimerman Gary Eimerman
Updated on April 25, 2024

Why Companies That Invest in Tech Skills Are Winning

Companies that build a culture of learning and focus on fostering employee skills see a plethora of benefits, from talent retention to better understanding their strengths and weaknesses.

Image: Shutterstock / Built In
Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do Product Managers Produce?

Product management, unlike many other technical disciplines, doesn’t create a discrete output. So, what should you be spending your time on?

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Most Important Questions for Product Managers

The fastest way to burn out as a PM is to treat all incoming work as high-priority and throw yourself at it indiscriminately. To ground yourself, ask these core questions when considering new work.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Rules Successful Product Managers Follow

Follow these strategies to have the greatest possible impact on your product and team.

Image: Shutterstock / Built In
Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

What to Do When Product Theory Isn’t Your Product Reality

Take these four steps today to make a real impact on your product and team.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

3 Key Product Principles You Should Know

The best products solve a problem, are simple to use and spark unexpected moments of joy.