Marketing Articles

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Alexander Lewis Alexander Lewis
Updated on April 23, 2024

How to Market Your Content Without Facebook, Twitter, or LinkedIn

Distribution tactics for those struggling to break through the noise on the usual channels.

Shirin Shahin Shirin Shahin
Updated on April 23, 2024

Competitive Intelligence: A Beginner’s Guide

Gather intelligence and get in front of whatever your competitors are up to.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

So You Want to Turn Your Company Blog Into a Standalone Publication

Ever wonder if your content marketing should be its own media brand? Here’s what to consider.

Andrea Fryrear Andrea Fryrear
Updated on April 23, 2024

5 Ways CMOs Can Quickly Show Their Value

Why do CMOs often have short tenures? Old-school process management makes it nearly impossible for new CMOs to have an impact immediately.

Greg Bouton Greg Bouton
Updated on April 23, 2024

Email Is Changing. How Can Email Marketing Change With It?

Email marketing is facing challenges on multiple fronts, but it’s still a powerful tool. Use these strategies to ensure it stays that way.

Hal Koss Hal Koss
Updated on April 23, 2024

5 Ways Case Studies Can Supercharge Your Marketing

Social proof works on every channel.

Hal Koss Hal Koss
Updated on April 23, 2024

What the Evolving Cannabis Culture Means for CBD and Marijuana Marketing

Cannabis is going mainstream, but marketers still face substantial challenges.

Hal Koss Hal Koss
Updated on April 23, 2024

Successful Brands Are Built on Business Storytelling

Everybody wants to be part of a bigger story.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Why Business Acquisition Marketing Is a Powerful Tactic

Marketing isn’t limited to social media ads, SEO, and traditional media.

Hal Koss Hal Koss
Updated on April 23, 2024

How Burger King and GM’s Logo Redesigns Both Look to the Future

They may look different, but they’re both about the future.

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