Influencer Marketing Articles

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Mae Rice Mae Rice
Updated on April 23, 2024

Is an Authentic Influencer an Oxymoron? Bekah Martinez Doesn’t Think So.

Followers see the difference between selling ads and selling out. Here’s what that means for advertisers.

Peter Pellizzari Peter Pellizzari
Updated on April 22, 2024

Intellectual Influencers Need a Place to Go. Twitter Is Not It.

Love it or hate it, Twitter is here to stay, but there's a better way to talk about ideas on social media.

Hal Koss Hal Koss
Updated on April 12, 2024

Nano-Influencers: Marketing’s Not-So-Secret Weapon

Their social media followings are small but hyper-loyal, making them a favorite for marketers.

Image: Shutterstock / Built In
Andy Beohar Andy Beohar
Updated on April 12, 2024

5 Ways to Increase Your Website Traffic Without SEO

Social media, email and influencer marketing can boost traffic while you wait for SEO efforts to kick in.

Image: Shutterstock / Built In
Rose Velazquez Rose Velazquez
Updated on April 09, 2024

6 Top Influencer Marketing Companies

These influencer marketing companies work with brands and creators to expand their reach.

Photo: Shutterstock
Tatum Hunter Tatum Hunter
Updated on April 01, 2024

What Is a Micro-Influencer, and Why Do Brands Use Them?

They’re more targeted than major ones — and often more effective.

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Rose Velazquez Rose Velazquez
Updated on August 16, 2023

5 Companies That Sponsor Individuals

These companies sponsor individuals like athletes and gaming streamers.

Photo: Shutterstock
Bailey Reiners Bailey Reiners
Updated on March 15, 2023

22 Experts Share Their Take on Promoting From Within

Plus 12 statistically backed reasons why you should promote from within.