Founders + Entrepreneurship Articles

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Joe Zappa Joe Zappa
Updated on April 23, 2024

Finding Marketing Support as a Leader Who Distrusts Marketing

In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.

Image: Shutterstock / Built In
Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Death to the Press Release!

Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.

Mae Rice Mae Rice
Updated on April 23, 2024

10 Do’s and Don’ts of Data-Driven Content Strategy

Don’t get pageview tunnel vision. Do leave room for creativity.

David McCarthy David McCarthy
Updated on April 23, 2024

8 Questions to Ask in Your Next Content Marketing Job Interview

Asking what the team is like won’t shed light on your potential professional growth opportunities in a new content marketing role. But these interview questions might. 

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

How to Market Your Content Without Facebook, Twitter, or LinkedIn

Distribution tactics for those struggling to break through the noise on the usual channels.

Mae Rice Mae Rice
Updated on April 23, 2024

Is an Authentic Influencer an Oxymoron? Bekah Martinez Doesn’t Think So.

Followers see the difference between selling ads and selling out. Here’s what that means for advertisers.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Why Authentic Marketing Will Replace Advertising

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 23, 2024

13 Effective Methods to Improve Your SEO Strategy

Members of the Young Entrepreneur Council offer their top recommendations for getting your company noticed through search engine optimization.

Ray Preston Ray Preston
Updated on April 22, 2024

Online Businesses: A Guide for Investors and Sellers

Despite the ongoing economic uncertainty, digital assets are a thriving investment market. Here’s how you can get involved.

Image: Shutterstock / Built In
Greg Shepard Greg Shepard
Updated on April 22, 2024

Your Investors Aren’t Your Friends

You need their money, but you shouldn’t trust their judgment — at least, not more than your own.