Founders + Entrepreneurship Articles

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Misha Kennedy Misha Kennedy
Updated on April 23, 2024

Can Technology Make Live Performances Live Forever?

In 2018, my creative partner and I had to figure out how to capture a behind-the-scenes look at a live performance. Our results offer a new path forward for capturing the ephemeral via technology.

David Gavant David Gavant
Updated on April 23, 2024

Should You Exchange Your Traditional Job for a Career in Tech?

Here’s what one Emmy-winning broadcaster learned when he transitioned from old-world sports media to a new opportunity in AI.

David Ryan Polgar David Ryan Polgar
Updated on April 23, 2024

Social Media Companies Don’t Know What People Want

Social media companies often try to fix problems with clever engineering, but their solutions rarely understand why the public is upset. That disconnect is a huge problem.

Sunny Betz Sunny Betz
Updated on April 23, 2024

In on the Joke: The Esoteric, Hilarious World of Instagram Memes

Instagram memes are having a moment. Here’s how the people making them are building community offline.

Stephen Gossett Stephen Gossett
Updated on April 23, 2024

How Art Co-Op, Crux, Uses VR to Amplify Black Voices

Black creators are underrepresented in VR, AR and XR. Crux helps them secure funds and tell their stories.

Edward Hearn Edward Hearn
Updated on April 23, 2024

What Is a Creative Commons License?

Creative Commons licenses are a new legal tool aimed at bringing copyright law into the digital age. Here, our expert explains how they work and weighs their pros and cons.

Image: Shutterstock / Built In
Jacob Vaus and Eli Weiss Jacob Vaus and Eli Weiss
Updated on April 23, 2024

The Next Space Primed for AI Disruption Isn’t What You Think

Digital tools have streamlined the creative process, but we’ve just seen the tip of the iceberg. Smart VCs and AI-based companies should focus on funding and making products that will allow creators to truly unleash their full potential.

Jacob Vaus Jacob Vaus
Updated on April 23, 2024

There’s a Digital Tear in My Virtual Beer: Writing a Country Song With AI

For our latest experiment, we used AI to generate the lyrics to a country song and then paired it with a human collaborator to bring the music to life. Here’s what we learned.

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Website Copywriting Tactics for Non-Writers

Crafting a strong message is a vital part of putting together a great website, but writing can be hard. With a few simple tricks, though, you can easily create great copy..

Joe Procopio Joe Procopio
Updated on April 23, 2024

Why Traditional Marketing Will Turn Your Startup Into a Garbage Fire

For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.