In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.
Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.
Asking what the team is like won’t shed light on your potential professional growth opportunities in a new content marketing role. But these interview questions might.