Founders + Entrepreneurship Articles

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Stephen Gossett Stephen Gossett
Updated on April 23, 2024

How Art Co-Op, Crux, Uses VR to Amplify Black Voices

Black creators are underrepresented in VR, AR and XR. Crux helps them secure funds and tell their stories.

Edward Hearn Edward Hearn
Updated on April 23, 2024

What Is a Creative Commons License?

Creative Commons licenses are a new legal tool aimed at bringing copyright law into the digital age. Here, our expert explains how they work and weighs their pros and cons.

Image: Shutterstock / Built In
Jacob Vaus and Eli Weiss Jacob Vaus and Eli Weiss
Updated on April 23, 2024

The Next Space Primed for AI Disruption Isn’t What You Think

Digital tools have streamlined the creative process, but we’ve just seen the tip of the iceberg. Smart VCs and AI-based companies should focus on funding and making products that will allow creators to truly unleash their full potential.

Jacob Vaus Jacob Vaus
Updated on April 23, 2024

There’s a Digital Tear in My Virtual Beer: Writing a Country Song With AI

For our latest experiment, we used AI to generate the lyrics to a country song and then paired it with a human collaborator to bring the music to life. Here’s what we learned.

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Website Copywriting Tactics for Non-Writers

Crafting a strong message is a vital part of putting together a great website, but writing can be hard. With a few simple tricks, though, you can easily create great copy..

Joe Procopio Joe Procopio
Updated on April 23, 2024

Why Traditional Marketing Will Turn Your Startup Into a Garbage Fire

For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Is Your Startup Ready for PR? 3 Factors to Consider.

Public relations isn’t advertising, and it’s not marketing either. Let’s clear up some misunderstandings about PR and what it can — and can’t — do for your startup.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

5 Ways to Simplify Your Technical Writing

Just because a piece of writing is technical doesn’t mean it has to be filled with incomprehensible jargon. Here are some easy ways to clarify your message.

Image: Shutterstock/Built In
Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Top SEO Trends You Can’t Ignore in 2022

SEO is constantly changing, but these 2022 SEO trends are here to stay.