Founders + Entrepreneurship Articles

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Vikas Agrawal Vikas Agrawal
Updated on April 23, 2024

5 Sources of Referred Web Traffic Your Startup Should Prioritize

A visitor who gets referred to your website arrives as a pre-qualified lead. Here are five ways to boost the number of referrals you get.

Hal Koss Hal Koss
Updated on April 23, 2024

This CBD Seltzer Brand Wants to Build a Media Empire

Recess is getting creative to spread the word.

Nick O'Brien Nick O'Brien
Updated on April 23, 2024

A Guide to Programmatic SEO

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Ghosted by a Journalist? No Need to Be Scared.

It could be bandwidth — or it could be that they’re just not that into you.

Image: Shutterstock / Built In
Al Kingsley Al Kingsley
Updated on April 23, 2024

7 Tips to Create a Company-Branded Podcast That Actually Gets Listeners

From attending trade shows to finding special guests, this is how to make an engaging, successful podcast.

Image: Shutterstock / Built In
Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Why ‘Build It and They Will Come’ Is a Lie

Having a great product is important, but it’s not enough to win your target market.

Andrew Beranbom Andrew Beranbom
Updated on April 23, 2024

The Future Will Be Livestreamed. Are You In?

Livestreaming saw explosive growth last year thanks to COVID-19, but its lifespan won’t end with the pandemic. In fact, livestreams are poised to become an essential part of many brand playbooks.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

The Rise of the Influencer CEO

The ubiquity of social media — along with cynical tech coverage in the media — has given rise to the “‘go direct”’ movement.

David McCarthy David McCarthy
Updated on April 23, 2024

How to Buy the Wrong Content Marketing Tech

With my team facing historically high goals for the company, I proposed a new piece of content-marketing tech to reach them. I thought it would solve everything. It didn’t. Here’s what I learned.

David McCarthy David McCarthy
Updated on April 23, 2024

The Ideal Template for Your Content Marketing Roadmap

Growing marketing teams may rush to build a deep content library. But really all you need is a roadmap with these five assets.