Founders + Entrepreneurship Articles

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Is Your Startup Ready for PR? 3 Factors to Consider.

Public relations isn’t advertising, and it’s not marketing either. Let’s clear up some misunderstandings about PR and what it can — and can’t — do for your startup.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

5 Ways to Simplify Your Technical Writing

Just because a piece of writing is technical doesn’t mean it has to be filled with incomprehensible jargon. Here are some easy ways to clarify your message.

Image: Shutterstock/Built In
Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Top SEO Trends You Can’t Ignore in 2022

SEO is constantly changing, but these 2022 SEO trends are here to stay.

Vikas Agrawal Vikas Agrawal
Updated on April 23, 2024

5 Sources of Referred Web Traffic Your Startup Should Prioritize

A visitor who gets referred to your website arrives as a pre-qualified lead. Here are five ways to boost the number of referrals you get.

Hal Koss Hal Koss
Updated on April 23, 2024

This CBD Seltzer Brand Wants to Build a Media Empire

Recess is getting creative to spread the word.

Nick O'Brien Nick O'Brien
Updated on April 23, 2024

A Guide to Programmatic SEO

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Ghosted by a Journalist? No Need to Be Scared.

It could be bandwidth — or it could be that they’re just not that into you.

Image: Shutterstock / Built In
Al Kingsley Al Kingsley
Updated on April 23, 2024

7 Tips to Create a Company-Branded Podcast That Actually Gets Listeners

From attending trade shows to finding special guests, this is how to make an engaging, successful podcast.

Image: Shutterstock / Built In
Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Why ‘Build It and They Will Come’ Is a Lie

Having a great product is important, but it’s not enough to win your target market.