Expert Contributors Articles

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Mitchell Telatnik Mitchell Telatnik
Updated on April 08, 2024

What Is End-to-End Encryption?

End-to-end encryption is a secure communication method that allows only the sender and intended recipient to access the contents of a message or file. Here’s how it works.

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Peter Grant Peter Grant
Updated on April 08, 2024

What Is Financial Accounting?

Financial accounting is a specific process of recording, processing and reporting a company’s business transactions. These transactions are recorded in financial statements that detail the organization’s financial health.

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Megan McNamara Megan McNamara
Updated on April 08, 2024

What Is Brand Marketing?

Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.

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Manasi Vartak Manasi Vartak
Updated on April 05, 2024

5 Ways to Lessen the Risk of Generative AI

Catalogs and governance structures can help companies minimize the risk of this powerful new tool.

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Nancy Novak Nancy Novak
Updated on April 05, 2024

We Need to Keep Women in Tech. Here’s How.

Mentor and reach out to cultivate a new generation of women in technology.

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Adam Thomas Adam Thomas
Updated on April 05, 2024

Smoke Testing: An Overview and How-to Guide

Smoke testing is a simple way to check the most important aspect of a product: that it works. This guide will introduce you to its best practices.

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Amy Schultz Amy Schultz
Updated on April 05, 2024

Everyone Needs Design Skills. Here’s Why.

Design skills can boost your marketability in our increasingly visual world.

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Eric Siegel Eric Siegel
Updated on April 05, 2024

How to Sell a Machine Learning Project

Never sell “AI.” Instead, pitch operational improvements, with no more than a footnote to mention machine learning as part of the solution.

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Alyssa Dulin Alyssa Dulin
Updated on April 04, 2024

Could a TikTok Ban Actually Boost Your Business?

A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.

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Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

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