Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
Catalogs and governance structures can help companies minimize the risk of this powerful new tool.
Mentor and reach out to cultivate a new generation of women in technology.
Smoke testing is a simple way to check the most important aspect of a product: that it works. This guide will introduce you to its best practices.
Design skills can boost your marketability in our increasingly visual world.
Never sell “AI.” Instead, pitch operational improvements, with no more than a footnote to mention machine learning as part of the solution.
A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.
What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?
Don’t give up your return to office plans, just change how you’re thinking about it.
If a robot is running your screening interview, sell yourself even better.
Eric Siegel
