Expert Contributors Articles

Melissa Lowe

Updated on April 19, 2024

Shoppers leave behind data breadcrumbs, which companies can harness to add value to the customer experience.

Barbara Tallent

Updated on April 19, 2024

This internet optimist believes that a combination of legislation, software and consumer choice can deliver us to a more ethical life online.

Julius Černiauskas

Updated on April 19, 2024

As data collection practices and the technologies that facilitate them grow at a breakneck pace, companies would be wise to invest in specialized professionals who limit the risks posed by these new solutions.

Edward Hearn

Updated on April 19, 2024

Data-driven research is crucial to understanding the marketplace, yet the replication crisis suggests much big-data analysis may be worthless. Fortunately, a simple tweak to research methods can undo much of the harm.

Matt Brown

Updated on April 19, 2024

An overview of this new data integration tool.

Edward Hearn

Updated on April 19, 2024

There are lies, damned lies and statistics. And then there are data visualizations.

Scott Jensen

Updated on April 19, 2024

We’re working on it.

Grant Shirk

Updated on April 19, 2024

To start, stop neglecting your data.

Todd Shepherd

Updated on April 19, 2024

When each user in an organization views data as a personal resource, they can get overly comfortable modifying it until it’s polluted. To avoid this problem, recalibrate your approach so that data is considered a shared resource.

Edward Hearn

Updated on April 19, 2024

Anyone with even a passing familiarity with data and statistics has heard the old maxim “correlation is not causation.” If that's true, though, why use statistics at all?