Expert Contributors Articles

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Nick Babich Nick Babich
Updated on April 20, 2024

Solve Any Product Problem With the Design Thinking Framework

Design thinking is a human-centric problem-solving framework that helps teams find solutions that work. Your team can use it to overcome any challenge you may face.

Frank Rose Frank Rose
Updated on April 20, 2024

Can Design Thinking Corner the Market on Our Attention Economy?

In the Information Age, we’re inundated with companies fighting for our attention. But this information glut has a less obvious effect: it’s fueled the triumph of design.

Matthew Urwin Matthew Urwin
Updated on April 20, 2024

What Is Design Thinking?

Design thinking is a process that refocuses a company’s energy on the consumer rather than the product.

Image: Shutterstock / Built In
Ed Orozco Ed Orozco
Updated on April 20, 2024

What Is Design Strategy, and Why Do You Need One?

A design strategy is a set of principles that aligns your business’s mission and vision with the design of your products. Use this guide to put one together for your business today.

Samantha Berg Samantha Berg
Updated on April 20, 2024

Emotion-Focused Design Is Your Sharpest Competitive Edge

It’s not about what you deliver, it’s about how what you deliver makes your users feel.

Nick Babich Nick Babich
Updated on April 20, 2024

How to Design Products for a Distracted World

We live in a world filled with distractions. Build your products to meet users where they live.

Lukas Oppermann Lukas Oppermann
Updated on April 20, 2024

Solving UI Problems: Precision

How precise is too precise?

Billy Frazier Billy Frazier
Updated on April 20, 2024

Don’t Major in Design! Do This Instead.

If you want to be a designer, don’t be a design major. Here’s why.

Image: Shutterstock / Built In
Nick Babich Nick Babich
Updated on April 20, 2024

Customer Journey Map: How to Really Get Inside a Customer’s Head

Understanding a product from the customer’s point-of-view is crucial to driving both adoption and retention. The customer journey map is a powerful tool to do just that.

Rubens Cantuni Rubens Cantuni
Updated on April 20, 2024

Why the COVID-19 Era Is a Big Opportunity for Product Designers

​​​​​​​We can help make products that assist urgent isolation efforts and will also benefit society when we come out of this crisis.